Social Media & Influencer Coordinator

We’re looking for a creative, organized, and trend-savvy Social Media & Influencer Coordinator to support our social presence & influencer partnerships. You’ll coordinate social media content, influencer collaborations, and support on brand partnerships to grow awareness and engagement.

This is a hands-on role where you’ll manage content calendar, schedule posts, coordinate influencer campaigns, engage with our online community, and track performance. You’ll also work closely with a content creation agency to ensure Truly Indian’s brand story is represented effectively across all digital channels and be responsible for some content creation as well. 

✅ Own & execute the content calendar across Instagram, TikTok, Facebook, LinkedIn, and

other channels as we grow.

✅ Schedule & post content in alignment with marketing campaigns

✅ Engage with the community (reply to comments, DMs, and tagged content to build brand loyalty)

✅ Monitor trends & hashtags to improve reach and engagement

✅ Work with a content creation agency to ensure high-quality brand visuals

✅ Basic graphic design skills to create and edit quick-turn content using Canva or similar tools

✅ Identify & vet influencers (food bloggers, lifestyle creators, chefs) aligned with our brand

✅ Manage influencer outreach, negotiations, and gifting programs

✅ Track influencer performance (engagement, reach, and conversion)

✅ Explore brand collaborations with like-minded food & culture brands 

✅ Track key social media metrics (engagement, follower growth, reach)

✅ Analyze influencer campaign performance and optimize future collaborations

✅ Provide monthly social media & influencer reports to the team

✅Other tasks as assigned. 

✔️ Passionate about food & culture – You love storytelling, food trends, and engaging online communities

✔️ Social media savvy – You’re up to date on Instagram, TikTok, and influencer trends

✔️ Strong communicator & negotiator – You can build relationships with influencers & partners

✔️ Detail-oriented & organized – You manage multiple projects at once

✔️ Creative thinker – You bring fresh content ideas to the table

✔️ Engaged in online communities – You naturally interact with followers, answering questions & fostering conversation

 Bonus Points if You Have:

• Food photography & styling experience – You know how to make dishes look irresistible on camera
• Recipe development experience – You love experimenting in the kitchen and creating delicious content that makes people hungry
• Knowledge of Indian spices, ingredients, and cooking techniques

• Experience in Social Media
• Familiar with Instagram, TikTok, Meta Business Suite, and influencer platforms
• Basic graphic design skills (Canva, Adobe Express, CapCut, or similar tools)
• Comfortable with analytics & reporting
• CPG/Food/Beverage industry experience is a plus, but not required
  

• Performance bonus
• Growth opportunity – Be part of an early-stage brand on a mission
• Product perks – Free Truly Indian products to fuel your creativity
• 2 days in office 
• 5 personal days 
• 32 Hours per week - 6 month contract (Temp to Perm) 

Send your resume a short cover letter explaining why you’re excited about Truly Indian & this role to allison@adf-foods.com. Bonus points if you include links to social accounts you've managed, influencer campaigns you’ve worked on, or food photography/recipes you've created!Join us in bringing real, small-batch cooked, hand-made Indian food to the U.S.!