What are the responsibilities and job description for the adidas is hiring: Global Brands Communication Manager in Portland position at adidas?
Purpose & Overall Relevance for the Organization :
The Manager, Global Brand Communications helps support and develop an integrated, through-the-line marketing communications package to support adidas’ global marketing and business objectives.
Key Responsibilities :
- Consult horizontal and BU functions in developing marketing and communications plans that drive the brand and lead to effective marketing.
- Partner with markets to understand and define strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the global market space.
- Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution.
- Maintain a deep operational relationship with Communication Category leads and channel leads to ensure full coordination of program activities and compliance with comprehensive brand activation calendar.
- In partnership with relevant team members, support cross functional team process with Newsroom, digital, retail and event marketing specialists to ensure a consistent, consumer relevant message is brought to life across all key touchpoints.
- Help develop communication tools from briefing, to pre-production, production and delivery, ensuring all projects are on-time, on-brief and meet the highest creative standards.
- Oversee and manage the end-to-end ordering process for products needed for shoots, collaborating with internal teams and stakeholders to ensure correct products are sourced and on time.
- Coordinate campaign / activation recaps and post mortems, identifying and sharing key learnings, analytics delivery against KPIs and best practice sharing.
- Remain up-to-date on the fast development media environment in general, and new media technologies and opportunities.
Key Relationships :
Brand Creative, Local Market Comms Teams, Newsroom, Retail, Media, Agency Partners, Cultural Marketing, Sports Marketing.
Knowledge and Experience :
Skills and Abilities :
Requisite Education and Experience / Minimum Qualifications :
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES, OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE : THIS IS HOW WE WIN WHILE PLAYING FAIR.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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