What are the responsibilities and job description for the Assistant Manager, Affiliate Marketing position at Adidas?
Purpose & Overall Relevance for the Organization:
The Assistant Manager of Affiliate Marketing will be hands-on, managing the day-to-day Affiliate Marketing for the adidas US business objectives to drive high quality traffic to the US web shop, with a clear focus on generating incremental revenue and ROI. This position will utilize Affiliate Marketing and Online Marketing expertise to develop a healthy and profitable channel focused on driving incremental sales. It is expected to contribute to our global best practices guidelines and standards with original input from the key US market.
The Assistant Manager of Affiliate Marketing will have a primary focus on eCommerce revenue and will also connect with Brand Marketing and other US based colleagues to fully exploit all opportunities in driving profitable incremental channel growth in the US. Together with the broader US eCommerce Marketing team and the Global Online Marketing team, this position will help position this team as a US based center of excellence, educating and supporting internal stakeholders.
Key Responsibilities:
- Manage day-to-day Affiliate Marketing operations with partners/networks to meet channel KPIs and customer acquisition goals, definition of the Affiliate Marketing calendar (closely aligned to the local Marketing Activation calendar) and trafficking of such campaigns
- Responsible for top and bottom line growth of our affiliate program to achieve incremental sales, ROI and total contribution goals.
- Management of a sizeable budget to support channel strategy
- Establish long-term effective relationships with our key affiliate publishers, including support of commerce, content & mid-funnel campaigns (influencers, sneakerheads and editorial).
- Proactively look for new opportunities with new or existing affiliate partners
- Work cross-functionally with Merchandising, Online Marketing, Marketing Activations and Analytics teams to create synergies and explore and exploit promotional opportunities
- Dig into channel data to drive testing, reporting, optimization and analysis on affiliate marketing performance to identify key levers and opportunities for improvements
- Contribute to the development of the adidas US eCommerce affiliate marketing strategy
- Work closely with the Global Online Marketing team and the European Affiliate & B2B Managers in order to share best practices and apply learnings from other markets around the globe
- Work closely with the US Paid Search & SEO teams in order to avoid (PPC) fraud and SEO conflicts through the affiliate channel
- Analyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel
- KPIs: affiliate marketing incremental revenue and ROI
Key Relationships:
- adidas US eCom team, PDX Digital Marketing (all channels, especially paid and organic search), Merchandising, Marketing Activations and Analytics)
- Global eCommerce Online Marketing team, Amsterdam (especially affiliate marketing, paid search and SEO experts)
- Affiliate network, affiliate agency and publishers
- Local US based Brand/Digital Marketing, SPOMA and EIM teams
Knowledge, Skills and Abilities:
- Creative in exploring new opportunities in order to drive more incremental sales through the affiliate marketing channel
- Brand enthusiast who understands where adidas should create online buzz
- Ability to effectively manage 3rd party external agencies & other partners
- A solid network in the affiliate marketing industry is beneficial
- Experience with web analytics and ad serving platforms (e.g. Google Analytics, Adobe Analytics and DoubleClick Campaign Manager).
- Aanalytical, logical and data driven
- Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
- An interest in exploiting technology (feeds, scripts and the like) to automate and scale key processes
- Experience and interest in managing and motivating others, both directly and indirectly
- An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
- Strong English language (written and verbal) communication skills
- Good relationship building skills; an ability to create rapport
- Strong time management, planning and organizational skills
- Ability to work well under pressure and to tight deadlines
- Strong quantitative and qualitative analytical skills
- Advanced computer skills, proven experience in Excel
Minimum Qualifications
- Bachelor or Masters degree required, or working exp equivalent
- 1-3 years of professional marketing experience
- Affiliate marketing experience is beneficial, but not required. Strong analytical and commercial skills are the priority.
- Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
- We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, OR.
- Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Assistant Manager, Affiliate Marketing
BRAND:
adidas
LOCATION:
Portland
TEAM:
Marketing & Communications
STATE:
OR
COUNTRY/REGION:
US
CONTRACT TYPE:
Full time
NUMBER:
501666
DATE:
Sep 25, 2023
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