Assistant Manager, Social Media (adidas Basketball)

Purpose : Deliver the adidas message to the adidas consumer through social media management and publishing across all relevant social channels and platforms. Deliver value to the adidas consumer by; creating engaging, social first content that highlights our products, athletes and experiences.Key Responsibilities : Own the social media calendar across global adidas social channels with a primary focus on Basketball

Publishing content and manage and moderate adidas' social channels & communities

Providing analytical reporting and making real time recommendations to improve resonance of social content

Implement the brand and category social media strategy with a focus on key campaigns, brand, category and consumer moments

Responsible for publishing real time reactive moments

Support @adidas social media team on content planning and publishing for US sport. and upon demand, singular brand social media posts for other categories on US time zone, i.e. publish planned content on @adidas for American Football reactive, Baseball reactive, Football Club World Cup 2025, World Cup 2026.

Plan & input into content creation that supports the key campaigns, brand moments and reactive publishing

Ideate, concept, capture, and edit content from mobile devices to be published on adidas social channels

Ensure real-time publishing plans of relevant moments are shared with key stakeholders

Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts

Help educate the team to raise the level of knowledge and understanding of social media and its potential

Identify platform trends and consumer behavior and feed the insight back into digital publishing output and the wider team

Achieve on target, on time, in full and in budget results

Key Relationships : Basketball & US Sports category teams

Global Social Media

Sports Marketing, EIM, trend,

Global Brand Marketing category team

External agencies, creators, leagues

Media Activation team

Digital Activation team

ecom paid social team

MediaCom

Knowledge, Skills and Abilities : Creative, collaborative and confident

Excellent interpersonal / communication skills and high level of strategic thinking

Superior understanding of owned channel and paid social landscape

Experience managing brand presence across all major social media networks : Instagram, TikTok, YouTube, Reddit, Twitter, Pinterest, Snapchat, BeReal etc.

Experience planning, shooting and creating content at major sport and fashion events

Broad understanding of and passion for the sports and fashion / entertainment industry

Advanced presentation and organizational skills

Ability to manage multiple high priority social content projects at once

Social editing & copywriting skills

Requisite Education and Experience / Minimum Qualifications : Degree in Marketing, Communications, Retail, Digital or a related field (or equivalent experience)

2 years' industry and / or relevant work experience

Fluent written and spoken English language skills