What are the responsibilities and job description for the Regional VM Manager position at Adidas?
Purpose & Overall Relevance for the Organization:
Reporting to the Senior Manager VM Omnichannel, this role is responsible for maximising profitability at the point of sale across OmniChannel doors through visual merchandising by delivering effective roll-out and execution of the Europe VM strategy and direction. This includes acting as a leader and expert in the field of visual merchandising, basic and continuous training of self and team, and driving the highest VM standards within the responsible region. In addition, this role manages cluster specific that drive into local initiatives and projects.
Responsibilities:
- Manage a team of VM Champs to implement the Global & European VM brand standards and direction in all Own Retail concepts and formats according to the VM calendar and in alignment with the Senior Manager VM Omnichannel.
- Act as the responsible contact for the region to cascade relevant information from Europe VM Team to the in-store VMs and external agency counterpart.
- Ensure that all wholesale doors are supported according to Europe prioritization and frequencies tracker aligned with Senior Visual Merchandising Manager.
- Provide input for development of best practice processes, standards and operational plans for all doors to support the implementation of Visual Merchandising standards and guidelines
- Act as the responsible contact for influencing and negotiating with all key business partners (OmniChannel) across all VM matters. Take into account commerciality, the relevant marketing calendar and localization to deliver a leading brand experience for all customers and consumers.
- Identify and communicate regional needs and best practices to the Senior Manager VM Omni Channel.
- Regularly monitors business operating results and provides additional resource to focus on specific identified under-performing doors to drive performance and increase focus on results to drive operational success.
- Ensure all VM Champs and external Visual Merchandisers (including project managers) are trained on the relevant VM & ISC Training Modules, Concept Manuals, latest Campaign Directions and other generic VM guidelines.
- Keep up-to-date on competitor activity, upcoming trends and local events that could be an opportunity the brand.
- Ensure all VM and Marketing direction from Europe Visual Excellence team is followed
- Optimization of sell in /sell out through Visual Excellence.
- Ensure all responsible locations (OmniChannel) are effectively ordering all marketing materials (ISC) and VM materials (fixtures & fittings) for excellence at the point of sale.
- Manage and lead and take ownership for the VM team ensuring that all team members have the knowledge and practical skills required to deliver their roles. In addition promote a high performance culture by setting clear expectations and individual goals to focus the team
- Drive clear performance expectations towards “3rd Party Agency” VM team and assess progress made in achieving defined targets.
- Plan, prepare and ensure the VM guideline-compliant execution of all projects relating to store openings/remodelings and installations in Wholesale and Own Retail.
KPIs:
- Net Promotor Score (NPS)
- VM Compliance
- Commercial performance
Key Relationships:
- Market (Europe) Visual Excellence Team
- Director Omnichannel Activation
- Senior Visual Merchandising Managers
- 3rd party agency
- Regional Visual Merchandising Managers
- Wholesale activations team
- Retail activations team
- Sales teams
- Retailers
- Cluster Retail team:
- Store Development
- Retal Director/District Managers/Store Managers
- In-Store Visual Merchandisers
Knowledge, skills and abilities:
- Fluency in English, Spanish and Portuguese (all written and spoken)
- Analytical skills, ability to deal with complex situations and problems
- Ability to manage the implementation of a strategic activation
- Organizational, planning and project management experience and skills
- Good interpersonal, communication and presentation skills
- Microsoft Office (Outlook, Word, PowerPoint, Excel): advanced
Requisite Education and Experience/Minimum Qualifications:
- Marketing or Business administration degree or equivalent professional experience
- 3 years dedicated VM Management experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Regional VM Manager
BRAND:
LOCATION:
Lisbon
TEAM:
Retail
STATE:
11
COUNTRY/REGION:
PT
CONTRACT TYPE:
Full time
NUMBER:
523202
DATE:
Jan 28, 2025
