Web Content and Digital Experience Manager

The Web Content and Digital Experience Manager is responsible for overseeing Adler University's web ecosystem, ensuring a seamless and engaging online experience for prospective students, current students, faculty, staff, and external stakeholders. This role will play a lead role in website content strategy, user experience improvements, and digital analytics while collaborating with internal stakeholders to align the University's digital presence with strategic goals. The manager will also handle day-to-day site maintenance, update web content, and implement digital best practices to enhance engagement and visibility. The Web Content and Digital Experience Manager should be located, or willing to relocate, to the Chicago or Vancouver campus.

Education / Experience :

A bachelor's degree in digital communications, web development, marketing, or a related field is required.Minimum of five years of professional experience working with website development, digital content, and analytics in a higher education, corporate, or nonprofit setting.Knowledge of WordPress site editing and Gutenberg visual builder, ACA / ADA compliance, and Google Analytics is required. Experience with SEO, Marketing Cloud, Mail Chimp, and Adobe Suite (InDesign, Workfront) preferred.Knowledge, Skill, Ability

Strong understanding of website management and user experience (UX).Ability to analyze web traffic and digital engagement to inform web strategy and improvements.Experience with SEO, metadata, Google Analytics / Tag Manager, and other tracking tools to optimize content performance.Knowledge of WCAG accessibility standards and best practices for inclusive digital experiences.Ability to collaborate with designers, content creators, and technical teams / vendors to improve digital experiences. Experience with capturing photos or video is a plus.Strong problem-solving skills and abilities to troubleshoot web-related issues.Essential Duties & Responsibilities

Website Management & Optimization (50%)

Manage day-to-day updates and maintenance of the University's website to ensure content is accurate, clear, and aligned with institutional priorities.Collaborate with external vendors to support lead generation, web maintenance, security, ongoing improvements for performance, and mobile responsiveness.Ensure SEO best practices are followed - metadata optimization and improving search engine rankings - and ensure website accessibility compliance, aligning with WCAG and other industry standards.Work with campus stakeholders on content development and integration with institutional platforms.Collaboration & Digital Marketing Support (30%)

Collaborate with communications, marketing, admissions, advancement, and academic teams to implement digital initiatives.Assist in the creation and integration of landing pages, microsites, and digital campaigns to support University goals.Ensure website content is consistent with branding and messaging strategies.Provide HTML support for email campaigns, ensuring proper formatting, functionality, and alignment with brand and editorial standards.Digital Analytics & Strategy (20%)

Develop and deliver regular reports on website analytics, conversions, and user experience trends to support decision-making.Refine digital strategies in collaboration with internal stakeholders and vendors to align with institutional goals.Expected Salary Range : $75,000-$90,000

Universal Core Behaviors :

Communication :

Effectively expresses oneself in oral and written communications.Exhibits good listening and comprehension skills.Keeps others informed, as well as responds, in a timely manner.Demonstrates match between words and actions.Responds with tact, diplomacy, respect and composure when dealing with others.Promotes the spirit and essence of the School's Vision, Mission, Values and Key Strategies through both verbal and written communication.Teamwork and Collaboration :

Cooperates with others toward the achievement of common goals.Seeks consensus and win-win solutions to problems and conflicts.Contributes actively and participates fully in team initiatives.Puts success of the team above own interests.Builds and maintains constructive work relationships.Responsive to Change :

Supports changes in the work environment.Displays a proactive, problem-solving approach toward work.Committed to life-long learning by continuously increasing skills, knowledge and effectiveness.Actively seeks and initiates creative and innovative solutions.Exercises sound, accurate and informed independent judgment when needed.Quality-Driven and Accountable :

Results-oriented and committed to quality through continuous process improvement.Eliminates ineffective activities and closes performance gaps.Anticipates and responds to customer needs.Monitors own performance, accept responsibility for actions and actively seeks feedback.Meets deadlines and completes projects and activities in professional, timely manner.Seeks opportunities to increase productivity and / or reduce costs while maintaining highest quality standards (fiscally responsible).Support of Vision, Mission, Values, Key Strategies :

Supports and models the School's Values of : social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism and collaboration.Articulates the School's Vision, Mission, and Key Strategies in a way to educate others.Demonstrates active commitment in advancing the School's Vision, Mission and Key Strategies.Exhibits personal integrity, honesty, and compassion.Aligns work processes to advance the School's strategic plan and key strategies.

Equal Opportunity Employer

It is the policy of Adler University that all persons are entitled to Equal Employment Opportunity (EEO) protection. The University does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law.

As part of the Adler's equal employment opportunity policy, Adler will also take affirmative action to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.

Salary : $75,000 - $90,000