What are the responsibilities and job description for the Performance Marketing Manager position at Adora?
Adora is a rapidly growing Seattle & NYC SaaS company developing an innovative platform in a trillion-dollar industry. Our platform is set to transform the landscape through cutting-edge technology and AI-driven solutions. As we are currently in stealth mode, further details about our mission and products will be provided during the interview.
Role Overview :
We're seeking a data-driven Performance Marketing Manager to join our team. In this role, you will be responsible for implementing and optimizing digital marketing campaigns across various platforms, driving measurable results, and providing valuable analysis to inform product enhancements. Your expertise in performance marketing will be crucial in maximizing the return on investment for our customers and contributing to the growth of our AI-driven platform, Adora.
Key Responsibilities :
Partner with Adora’s customers to plan, execute, and manage paid digital marketing campaigns across platforms (e.g., Google Ads, Facebook Ads, LinkedIn)
Collaborate with the product team to help guide the performance marketing product needs for enhancing our AI platform's capabilities
Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement
Optimize campaigns for ROI, CPA, and other relevant KPIs and conduct A / B tests to improve these rates
Manage client relationships and communicate campaign performance through regular reporting and presentations
Work cross-functionally with creative operations, product and marketing teams to ensure cohesive strategies
Stay up-to-date with the latest digital marketing trends, best practices, and emerging technologies
Requirements :
5 years experience in performance marketing or digital advertising
Expertise in digital advertising platforms and analytics tools
Strong analytical and problem-solving skills
Experience with conversion rate optimization and A / B testing
Excellent communication and collaboration abilities
Bachelor's degree in Marketing, Business, or related field
What We Offer :
Competitive salary, stock, and benefits package.
A collaborative, inclusive, and dynamic work environment in a high-growth start-up.
Opportunities for professional growth and development.
Be first at a new, hot, growing company in a dynamic industry.
A chance to work on innovative projects in a cutting-edge field. (Generative AI, etc.)
We are an equal opportunity employer and value diversity and inclusion at our company.