What are the responsibilities and job description for the Performance Marketing Manager position at Talis Consulting Group?
Talis is hiring a Performance Marketing Manager to lead the paid marketing efforts for an exciting early-stage game studio. Founded by industry veterans with a proven track record of success, this studio offers a unique opportunity to be part of a pioneering team that has launched a game that is already profitable with plenty of room to grow as a product and with the goal of changing the way people play games together.
We’re looking for driven individuals who thrive in a fast-paced environment and are eager to contribute as the company evolves into a multi-game studio. If you’re passionate about games and have a track record of driving growth through strategic performance marketing, we’d love to chat with you about leading our paid marketing efforts across various networks.
Initially, this role will be very hands-on, but there is a growth path to Director / Head of Marketing for candidates with that trajectory as the company grows and evolves into a multi-game studio. Compensation for that position will be above and beyond what is listed here for the Performance Marketing role.
Location : Seattle; Hybrid M-W-F in office.
Candidates must be authorized to work and reside in the United States (Citizens or Green Card Holders only); we do not currently sponsor immigration visas.
Key Responsibilities :
- Develop and Execute Marketing Strategies : Craft and implement comprehensive performance marketing strategies that drive customer acquisition and revenue growth.
- Campaign Management : Manage paid marketing campaigns on platforms such as Facebook, Google, AppLovin', TikTok, Mintegral, and others. Identify and evaluate new acquisition opportunities and refine optimization strategies with the team.
- Budget Oversight : Oversee the performance marketing budget, ensuring optimal resource allocation to maximize ROI.
- Performance Monitoring : Track spending and ROI, making data-driven adjustments to maximize returns. Monitor key performance indicators (KPIs) on a daily / weekly basis, optimizing campaigns and course-correcting as needed.
- Vendor and Partner Management : Manage relationships with third-party vendors and partners, ensuring seamless integration and execution.
- Creative Optimization and Testing : Develop, test, and optimize creative assets to maximize campaign performance. Experiment with new formats and messaging to drive engagement and conversions.
- Cross-Functional Collaboration : Work closely with cross-functional teams, including Data Analytics, Art and Design, Engineering, Social Media Marketing, and Community, to ensure cohesive marketing initiatives.
- Product Positioning and Analysis : Understand our games and identify the best product positioning to optimize revenue growth and Return on Ad Spend (ROAS).
Qualifications :
Preferred Familiarity : Knowledge of analytics tools (SQL, Google Analytics, Power BI) and experience with advertising platforms (Google, Meta, Microsoft, TikTok, Adjust, Firebase, etc).
Location : Seattle; HYBRID M-W-F are onsite team days. Tu, Thur. are considered open for remote with Mgr. approval.
During the onboarding we ask new team members to be present collaborating with, and getting to know your team in person, in office M-F for the first 3 months