Senior Specialist, Marketing - SEO

Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday–Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
 

Job Description

Opportunity at a Glance

We are looking for an experienced and detail-oriented SEO Specialist to lead organic growth initiatives and improve online visibility. In this role, you'll work closely with an external SEO agency and internal teams to enhance the digital presence of our partnered university. This position requires a proactive, data-driven strategist who can effectively manage multiple projects and communicate SEO insights to stakeholders.

Responsibilities

• Build strong relationships with our external SEO agency, ensuring high-quality SEO initiatives that align with organizational goals.

Oversee agency deliverables, providing feedback to refine SEO performance and outcomes.

• Partner with the agency to create and implement keyword strategies that enhance content relevance and visibility.

• Lead keyword research to identify content opportunities, collaborating with content creators to integrate SEO insights.

• Guide content strategy by targeting high-impact keywords to drive engagement and organic visibility.

• Align content efforts with business goals and audience needs for maximum impact.

• Oversee the university blog’s content calendar to ensure consistent, SEO-optimized content.

• Performs other duties as assigned

• Complies with all policies and standards

Qualifications

• Bachelor's Degree in Marketing required
• 4 years of SEO experience, including keyword research, on-page optimization, and technical SEO required
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, BrightEdge, SEMrush, MOZ).
• Strong project management, organizational, and communication skills.

• A passion for digital marketing and a commitment to staying updated on industry trends.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $53520.9 and $96736.53. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation