Advance Auto Parts is hiring: Marketing Analyst in Raleigh

TEAM MEMBER WILL BE REQUIRED TO WORK FROM OUR RALEIGH, NC HQ FOUR DAYS A WEEK.

SUMMARY

This position supports the growth and development of both Professional & DIY Field Marketing efforts at Advance. Reporting to the Manager, Field Marketing & Sponsorships, this position will support key strategic priorities by working cross-functionally with sales, operations, merchandising, eCommerce, training, and marketing channel owners to develop and execute impactful go-to-market plans. This position will leverage data and insights to inform strategy and track impact.

Successful candidates demonstrate exceptional project management skills, attention to detail, unwavering customer and team member focus, ability to prioritize multiple demands, optimization of processes to deliver with efficiency and excellence, and effective verbal and written communication skills to inspire action, collaboration, and teamwork. A Team Member will thrive by demonstrating an eagerness to drive improvement and a thirst for ongoing growth and development.

RESPONSIBILITIES

Responsibilities include the following. Other duties may be assigned.

• Support Field Marketing & Sponsorship team in every aspect of go-to-market activities for new store openings, competitive intrusion, and other initiatives using all marketing channels and tactics available including print, digital, email, social media, promotional items, sponsorships, etc., in markets across the US & Puerto Rico.
• Collaborate & support execution of integrated campaigns to drive customer interest, consideration, acquisition, and retention through market-specific activation. Support to include utilizing all channels and tactics available and leveraging data to inform decisions.
• Responsible for tracking and forecasting budget as it relates to areas of responsibility.
• Lead meetings and presentations with field team and other departments to teach and gain alignment on programs and support plans.
• Perform regular field visits to engage store teams, support marketing activations, and gain insights that guide our marketing decisions.
• Gather inputs and directives from collaborative work groups to help build and develop programs that are effective and impactful.
• Responsible for writing marketing briefs to aid in the production of marketing materials to support key initiatives.
• Support Integrated Marketing Activities for key enterprise initiatives, including Advance, Carquest Auto Parts, and Autopart International, leveraging all appropriate channels to support the needs of the business.

QUALIFICATIONS

EDUCATION and / or EXPERIENCE

Bachelor’s degree in Marketing, Communications, or related field, and 2-4 years related experience preferred; or equivalent combination of education and experience.

SUPERVISORY RESPONSIBILITIES

None.

CERTIFICATES, LICENSES, REGISTRATIONS

None.

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