Job Description

TEAM MEMBER WILL BE REQUIRED TO WORK FOUR DAYS A WEEK IN OFFICE AT RALEIGH, NC HQ.

The Senior Manager Customer Insights will design, lead, and deliver the customer learning agenda for owned strategic business units within Advance Auto Parts.  This position will design primary research studies and procure secondary research to develop actionable strategies to help Advance Auto Parts define its customer-centric culture. As a core member of the marketing team, this position will help design and deliver strategies that will drive consumer engagement, brand awareness, consideration, and purchase throughout all stages of the Motorist consumer decision journey. 

The Senior Manager must be experienced in leading best practices for unlocking key business questions and delivering consumer and marketplace insights, leveraging research to identify and develop both long and short-term business opportunities.  They should have proven expertise with insight and research methodologies that can cover a broad range of business questions and challenges while also being a storyteller who can present and explain research findings to a wide range of stakeholders across the organization, up to C-Suite level. This position should have multiple years’ experience managing vendors and research partners and be comfortable recommending and evaluating partnerships that best serve the research objectives of strategic business partners.

Essential Duties And Responsibilities

• Set strategic direction for Consumer Insights function for both DIY (B2C) and Professional (B2B) areas.
• Define and manage primary (qualitative and quantitative) research projects to efficiently deliver creative, customer and market-based input on strategic and tactical business issues.
• Lead vendor selection, vetting, and management with experience across multiple vendors, methodologies, and sizes.
• Survey design, programming, and distribution via Qualtrics.
• Stay current on best-in-class research & customer data providers, techniques, tools, and innovations.
• Shares insights & recommendations with senior leaders and serves as direct business link to answer key questions for cross functional partners.
• Serves as a strong advocate for the Customer to influence the entire organization up to the C-suite, helping all business partners put themselves in the Motorists’ shoes.

Key Skills/Experiences Required:

• Minimum Bachelor’s Degree required, Advanced Degree preferred
• 7 years of consumer insights/research role; retail, consumer products, or agency experience preferred.
• Experience in developing and leading both qualitative and quantitative research studies and a broad expertise in research techniques and methodologies including regression analysis, predictive statistical modeling, segmentation analysis, tracker management, and ethnographic research.
• At least 3 years of vendor/partner management, comfortable negotiating projects and budgets, evaluating efficacy and recommending changes when necessary.
• Qualtrics or comparable programming experience preferred.
• Experience with proprietary panel and sample management.
• Understands research trends and new methodologies and applies them to research plans to drive better business decisions and success. Develops new approaches and recommends improvements to improve insights generation and business impact.
• Proactive self-starter, strong team collaborator, and outcome-oriented.
• Strong collaborator able to build working relationships with cross-functional business teams.
• Comfortable presenting to, interacting with, and influencing all levels of management including C-suite senior leadership.
• Budget creation, management, and reporting.
• Expertise in Microsoft Office’s PowerPoint and Excel.

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