What are the responsibilities and job description for the Digital Marketing Specialist position at Advance Community Health?
Why Join Advance Community Health
Life in the Triangle, with the Atlantic Ocean only two hours to the east and the Blue Ridge Mountains 3.5 hours to the west, living and working in the Triangle area gives you the best life has to offer. Advance Community Health (ACH) proudly offers employment opportunities in multiple locations throughout the Triangle, including Raleigh, Apex, Cary, and Fuquay-Varina!
Our Raleigh office, conveniently located less than 6 minutes from the heart of Downtown Raleigh, gives you easy access to some of the best food and entertainment the Triangle has to offer! No matter who you are, the Triangle offers everything you need to live a happy, fulfilling life!
Position Summary
The Digital Marketing Specialist will manage the organization's digital marketing strategies, including social media management, paid campaigns, SEO, and email marketing. This role will focus on using digital channels to drive engagement and awareness of healthcare services, as well as analyzing data to improve campaign performance and optimize ROI.
Our Benefits
- Company paid Medical for Employee and two dependents.
- Dental, and Vision insurance
- 401K participation
- All employees receive their Birthday Off
- One Floating Holiday
Essential Duties and Responsibilities
- Develop and execute digital marketing strategies, including social media management, email campaigns, SEO, and paid digital advertising.
- Create and manage content for social media platforms, ensuring it aligns with the organization’s brand and message.
- Monitor and analyze the performance of digital campaigns, providing actionable insights and recommendations for improvement.
- Collaborate with the multimedia team to create engaging digital content (e.g., video interview, reels) for various platforms.
- Respond to customer reviews (Google, Yelp, etc.), social media comments, and direct messages, ensuring timely, professional, and engaging interactions to enhance customer satisfaction and brand loyalty.
- Track and report on key digital marketing metrics, including website traffic, conversion rates, and social media engagement.
Education and Experience
- Bachelor’s degree in Digital Marketing, Marketing, or a related field.
- 2 years of experience in digital marketing, including social media management and paid advertising.
- Proficiency in digital marketing tools (Google Analytics, Facebook Ads Manager, SEO tools, etc.).
- Strong communication and content creation skills.
- Ability to analyze data and adjust strategies based on performance.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Tasks, duties, and responsibilities, as listed in this position description, are not exhaustive. The Organization, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills and/or education will also be considered, so qualifications of incumbents may differ from those listed in the Position Description. The Organization, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms.
