Editor, This is Alabama

Strengthening and empowering all of the communities we serve.

Editor, This is Alabama

Hybrid position based in Birmingham, AL

Lead the dynamic voice of Alabama Media Group's flagship lifestyle brand, This Is Alabama (TIA). We are seeking a strategic, creative leader who will shape the TIA brand narrative across digital platforms while driving community engagement and revenue growth. The ideal candidate combines marketing savvy with authentic storytelling abilities and a deep love for Alabama culture.

The base salary range is $85,000 to $95,000 per year.

About This is Alabama:
Join us as we celebrate the great state of Alabama and uncover the amazing people, places and experiences she has to offer. This is Alabama will share daily videos, photos and articles that tell real stories about our innovators, natural wonders, good food, events, places to visit and more. You will be inspired to explore new things and be proud to call Alabama home. Follow us on Facebook, Instagram and YouTube.

This is Alabama will feature the work of many of Alabama’s most talented filmmakers and writers.

This is Alabama has more than 600,000 followers on social media and reaches millions of people monthly. It is a premiere lifestyle and good news brand in the Southeast and is owned and operated by Alabama Media Group a member of Advance Local.

Links to see our work:
https://www.thisisalabama.org/

Facebook -- https://www.facebook.com/AMGThisIsAlabama
Instagram -- https://www.instagram.com/thisisalabama/?hl=en

Tiktok -- https://www.tiktok.com/@thisisalabama?lang=en

YouTube -- https://www.youtube.com/c/ThisIsAlabama

Key Responsibilities:

• Lead local market brand strategy and growth initiatives, collaborating with marketing and sales teams to develop compelling partnership opportunities.
• Drive engagement through multi-platform content strategy, including management of social media channels, newsletters, and community events.
• Responsible to contribute to new business revenue increases by actively participating in stages of the sales process.
• Manage projects involving developing new business leads and business with our sales teams, managing client success and ensuring editorial brand success with a robust audience.
• Generate original content weekly while maintaining an editorial calendar and sponsored content obligations.
• Analyze and report on editorial and social media performance metrics to optimize content strategy and demonstrate ROI to stakeholders.
• Regularly measure and review the effectiveness of partnerships. As necessary, recommend enhancements or adjustments to underperforming initiatives.
• Represent the brand in the community.
• Oversee work of freelance writers and meet with clients to execute written branded content strategy.
• Manage the program of editorial, client deliverables and relationships with content, marketing, sales and the clients

Requirements:

• 5 years of experience in brand management, content marketing, or digital media
• Proven record of growing audience engagement across social platforms
• Superior writing and public speaking abilities
• Deep understanding of Alabama's culture, communities, and business landscape
• Experience with analytics tools and data-driven decision making
• Demonstrated project management skills and ability to meet deadlines
• Track record of successful stakeholder management
• Maintain high standards of factual accuracy and intellectual integrity

This job requires reliable transportation to meet with clients and attend events and is based in Birmingham, Alabama as a hybrid position.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

Salary : $85,000 - $95,000