What are the responsibilities and job description for the Digital Marketing Specialist position at Advanced Eye Care?
Job Summary
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of various online marketing channels. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive website traffic. The Digital Marketer will utilize analytics tools to measure performance and optimize strategies for maximum effectiveness.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple channels including social media, email, SEO, and PPC.
- Create engaging content for websites, blogs, and social media platforms to attract and retain customers.
- Utilize HTML and CSS to optimize web pages for better user experience and conversion rates.
- Analyze website traffic and user engagement metrics using analytics tools to inform marketing decisions.
- Manage email marketing campaigns from conception to execution, ensuring high open and conversion rates.
- Collaborate with graphic design teams to create visually appealing marketing materials.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Implement conversion optimization techniques to enhance the effectiveness of landing pages and online ads.
- Monitor advertising performance across various platforms, adjusting strategies as necessary for improved results.
Skills
- Proficiency in HTML and CSS for web content management.
- Strong knowledge of SQL for data analysis and reporting.
- Experience with digital advertising platforms (Google Ads, Facebook Ads) and tools for campaign management.
- Familiarity with analytics tools (Google Analytics, SEMrush) for tracking performance metrics.
- Graphic design skills to create compelling visuals that align with brand messaging.
- Expertise in conversion optimization techniques to maximize lead generation efforts.
- Proficient in email marketing best practices with a focus on segmentation and personalization.
- Excellent communication skills with the ability to work collaboratively in a team environment.
Join us as we strive to elevate our brand presence in the digital landscape!
Job Type: Full-time
Pay: $21.10 - $25.41 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $21 - $25
