Broker and Community Coordinator

Position Summary

The Broker and Community Coordinator serves as a vital liaison between the IPA’s primary care provider network, the community, insurance brokers, and Medicare Advantage payor representatives. This individual will ensure alignment and coordination across stakeholders to support patient education, appropriate health plan selections, and enhanced member retention within the IPA network. The Coordinator is responsible for strengthening relationships with insurance brokers, engaging the community through targeted outreach efforts, and representing the IPA brand to help increase member growth, provider satisfaction, and health outcomes.

Key Responsibilities

Broker Engagement & Support:

• Serve as the primary point of contact for contracted insurance brokers and field marketing organizations (FMOs).
• Educate brokers on IPA provider locations, capabilities, quality outcomes, and the value of VBC care delivery.
• Coordinate broker orientation sessions and provide toolkits and updated IPA provider lists and benefit crosswalks.
• Support brokers in understanding how to match Medicare Advantage beneficiaries to appropriate PCPs within the IPA.
• Ensure broker satisfaction by providing responsive communication, problem resolution, and alignment with IPA offerings.
  
  

Community Outreach & Engagement

• Develop and maintain relationships with community organizations, senior centers, local non-profits, religious groups, and advocacy groups to promote awareness of IPA providers and services.
• Organize and attend health fairs, community events, and resource expos representing the IPA brand and mission.
• Educate the community on Medicare Advantage plan options and help them navigate provider selection within the IPA network.
• Collaborate with local leaders and influencers to promote culturally relevant messaging and programs that resonate with the community, especially underserved or minority senior populations.
  
  

Payor Collaboration

• Act as a liaison between payor representatives and IPA leadership to ensure cohesive messaging, co-marketing opportunities, and timely issue resolution.
• Support Payor/IPA joint events (e.g., health fairs, broker trainings, member appreciation days, etc.).
• Participate in JOC (Joint Operating Committee) and GROWTH meetings when appropriate to share broker/community engagement feedback and trends.
  
  

Marketing & Promotion

• Collaborate with marketing and branding teams to develop collateral, promotional materials, and digital content targeting brokers and the community.
• Contribute to the development of a community calendar of events and broker training schedules.
• Provide feedback to the marketing team on message effectiveness and opportunities for improvement.
• Support AEP/OEP campaign execution through local marketing, events, and broker network activation.
  
  

Member Experience Support

• Help new and existing patients who are confused or unsure about their insurance plan selection find the best-fit PCPs within the IPA.
• Identify trends from the field that affect member choice and experience and escalate as appropriate for operational resolution.
• Facilitate warm handoffs from brokers to provider offices to ensure continuity of care and reduce churn.
  
  

Qualifications

• Education: Associate or Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field (preferred).
• Experience: 2–5 years of experience in healthcare marketing, Medicare Advantage, broker management, or community relations. Experience in VBC setting preferred.
• Language: Bilingual (Korean) preferred for specific community outreach.
  
  

Key Skills & Competencies

• Strong understanding of Medicare Advantage plans and senior populations.
• Deep community ties and cultural competence working with diverse populations.
• Excellent interpersonal, presentation, and relationship-building skills.
• Self-starter with strong organizational and project management skills.
• Ability to travel to provider offices, community locations, and broker meetings.
• Passionate about improving health equity and patient outcomes.