What are the responsibilities and job description for the Director of Digital Marketing position at Advanced Resources?
Job Title :
Director of Digital MarketingLocation :
Chicago, IL (on-site)Role Type :
Direct HireSalary : $150,000-$180,000 (based on experience)We are seeking an experienced Director of Digital Marketing to elevate our clients digital marketing strategy and drive the next stage of growth. This is an exciting opportunity to lead a talented team, spearhead innovative initiatives, and shape a holistic omni-channel marketing approach in a fast-paced, results-driven environment.Key ResponsibilitiesOversee and optimize the entire marketing funnel with a focus on omni-channel integration.Provide strategic direction, ensuring alignment of all campaigns with broader business objectives.Identify gaps in current marketing efforts and implement creative, data-driven solutions to address them.Develop and execute retail / B2C strategies to maximize online sales, customer engagement, and brand visibility.Lead and mentor the marketing team, including social media and influencer teams, fostering a high-performing culture.Manage relationships with internal and external vendors and agencies to ensure flawless execution of campaigns.Stay ahead of emerging trends in digital marketing, social media, Martech (AI, CRM), and ecommerce platforms.Spearhead digital growth initiatives centered on customer acquisition, data-driven decision-making, and profitability.Oversee the marketing and user growth initiatives for the newly launched app, ensuring its success in the market.Utilize analytics to evaluate campaign performance, refine strategies, and provide actionable insights.Ensure consistent messaging across all marketing channels while monitoring ROI and optimizing marketing spend.Develop systems for leveraging data effectively to drive strategic decisions and growth opportunities.
Qualifications8 years in marketing, with a focus on digital and ecommerce strategies, particularly in B2C or retail industries.Demonstrated ability to lead high-performing teams, inspire innovation, and drive results.Strong track record of success in omni-channel marketing with measurable impact on revenue and customer engagement.Ability to quantify campaign success, analyze data, and translate findings into actionable plans.Proficient in ecommerce platforms (e.g., Shopify), Martech, and CRM tools.
LI-JC1
Salary : $150,000 - $180,000
