What are the responsibilities and job description for the Member Sales & Retention Representative position at Advanced Textiles Association?
Job Description
Job Description
Description :
The ATA Member Sales & Retention Representative is ready to help ATA promote, sell, and maintain membership. After over 110 years serving members, ATA continues to evolve programming to meet member needs and serve as a hub of connection to products, business insights and partnerships to advance both individual businesses and the industry at large. As our members’ businesses change, so do the benefits they desire from membership. The Member Sales & Retention Representative works to identify member leads via engagement with other ATA programs as well as outside sources, and opportunities for members to engage in more benefits. The overarching goal is to grow the Associations’ net member growth year over year. This is a full-time, non-exempt position that is eligible for remote work. We are not able to sponsor Visa's.
Responsibilities :
- Maintains or exceeds member acquisition & retention rates as defined in FY goals
- Effectively handles a high volume of business conversations with a wide variety of business owners and decision makers.
- Become knowledgeable of all ATA programs & member benefits, and able to translate those benefits to current and prospective members, thinking through how each benefit could match up with their specific needs.
- Monitors member and non-member engagement with programs to make them aware of benefits they could receive as members, in their sales & retention efforts.
- Maintains active list of new member prospects and develop a tangible pipeline.
- Sends direct email communications out to both warm and cold leads, as well as expiring members, for one-to-one sales & retention efforts.
- Sends high-resolution digital member certificates upon request, as well as digital member badges for member websites.
- Works to contact via phone and email, non-member registrant lists for each event ATA produces or attends, to prospect members.
- Works to renew expiring current members from two months prior to expiration, to two months after expiration, to ensure member retention.
- Coordinates with the Accounting department on member payments, modifications & terminations.
- Submits account update requests when notified of changes in customer records, or to request new account creation.
- Learn and utilize netFORUM CRM and maintain account notes for each customer / prospect.
- Coordinates with the Member Programs team to be aware of upcoming events / member programs, and to learn about markets that ATA serves. Able to articulate tangible / intangible benefits for each member group.
- Works with Sales team members on onboarding and assigning / retention of supplier / distributor members and conversion to advertisers / exhibitors
- Collaborates with the Marketing department for member onboarding campaigns and collateral.
- Travels to Expo and other shows as assigned for member sales & benefit promotion.
- Participates in staff meetings and interacts with all departments as required to reach the goals of the membership department
- Performs other related duties as required and assigned
Requirements :
