Sr Shopper Insights Manager

Summary

Senior Shopper Insights Manager

At our Company, we grow People, Brands, and Businesses! As part of our commitment to building brands through winning insights for our clients and customers, we are seeking a dynamic Senior Shopper Insights Manager is a critical role on our Analytics, Insights and Intelligence team. The data at our fingers tips is exploding at a staggering pace: with more volume, velocity, variety and voracity that ever, our team creates insight-driven solutions that differentiate our company and unlocks brand growth for our clients and customers.

The Senior Shopper Insights Manager unlocks critical insights that drive client investment with customers. The influx in availability and importance of new shopper loyalty data platforms provides valuable analytics that drives critical ROI spending decisions. The successful candidate for this role uses their natural curiosity and creativity to uncover opportunity and is confident in presenting ideas and solutions to audiences at all levels. The ideal candidate brings experience in marrying available data, customer process and client objectives together via data-driven storytelling to achieve results. With a proven track record demonstrating expertise in all elements of shopper data analysis and application, this associate is recognized by the client, the data provider, and the customer as an expert on the applicable Loyalty platform, and is regularly sought out to provide actionable insights and to answer shopper-centric questions. As a thought leader in the organization, this associate will also be counted upon to mentor and coach associates in the best practices of shopper data applications. By exploring the shopping habits of millions of households and applying this information to your conclusions and recommendations, you will help the Company differentiate ourselves from our competition.

If you are looking to make a difference as a part of a great team, come, stay, grow and lead with the Analytics, Insights and Intelligence team at the Company! Apply Today!

What we offer:

• Full-Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Training and Career Development
• Generous Paid Time-Off 

Responsibilities:

• Works directly with assigned clients’ Brand/Marketing teams to provide direction around shopper insight, brand development, and promotional opportunities.
• Participates in new client interviews as a shopper loyalty program subject matter expert (SME).
• Creates insight driven presentations with actionable tactics and strategies.
• Leverages customer shopper loyalty program platform to extract and organize data for insight-driven analytics in support of new item initiatives and assortment opportunities across multiple shopper insight clients.
• Provides training, direction, and mentoring to clients’ new and current Shopper Insights associates, as well as new and current Company associates.
• Proactively builds a personal skill set by participating in educational opportunities, reading professional publications, and developing and maintaining personal networks to keep their skills at least at par with client counterparts as well as the data provider’s client lead.

Qualifications:

• Bachelor’s Degree (B.A.|B.S.) in Marketing, Math, Statistics, or Economic fields, or equivalent job-related experience required
• 3-5 years’ Experience managing shopper loyalty program data for multiple clients/categories
• Intellectually curious, eager to problem solve, and a quick learner
• Creativity…. with a passion for building visually compelling presentations
• Microsoft Office experience: Mastery of Excel, Word, PowerPoint; Syndicated Data experience: Mastery of IRI, Nielsen, and other relevant platforms preferred
• Understanding and application of principles and practices of Category Management (analysis of assortment, pricing, promotion, shelving, shopper) required

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and ResponsibilitiesClient/Customer Engagement

• Works directly with assigned clients’ Brand/Marketing teams to provide direction around shopper insight, brand development, and promotional opportunities

Presentation Development/Delivery 

• Participates in new client interviews as a shopper loyalty program subject matter expert (SME)
• Creates insight driven presentations with actionable tactics and strategies
• Develops creative presentations with an eye toward story-telling, focused on flow, visualizations, headlines, and using Company Branding Guidelines

Data Management/Analysis 

• Leverages customer shopper loyalty program platform to extract and organize data for insight driven analytics in support of new item initiatives and assortment opportunities across multiple shopper insight clients
• Develops promotion and merchandising recommendations based on shopper acquisition and retention, incrementality, and spending efficiency across multiple clients

Associate Development 

• Provides training, direction, and mentoring to clients’ new and current Shopper Insights associates, as well as new and current Company associates.
• Coordination of on-site (or virtual) shopper loyalty program platform training with the Brand, Marketing, and Analytics teams of their assigned clients.
• Proactively builds personal skill set by participating in educational opportunities, reading professional publications, and developing and maintaining personal networks to keep their skills at least at par with client counterparts as well as the data provider’s client lead. 

Supervisory Responsibilities

Direct Reports- This position does not have supervisory responsibilities for direct reports

Indirect Reports- Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

- Travel and Driving are not essential duties or functions of this job Travel up to 20%

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the jobEducation Level: (Required): B.A.|B.S. in marketing, math, statistics, or economic fields

Field of Study/Area of Experience: 3-5 years’ Experience managing shopper loyalty program data for multiply clients/categories

Skills, Knowledge and Abilities

• Intellectually curious, eager to problem solve, and a quick learner
• Well-organized and strong attention to detail and accuracy
• Deep experience with application of shopper panel data and geodemographic data sets
• Demonstrated ability to work with large data sets; appetite for numbers and analytics
• Ability to work independently in a fast-paced environment
• Ability to work effectively and collaboratively as part of a team; a hunger for “winning together”
• Ability to confidently work with client, customer, and internal leadership
• Demonstrated ability to effectively prioritize business requests
• Creativity…. with a passion for building visually compelling presentations
• Good communication – written and oral – skills and strong interpersonal skills
• Strong work ethic and desire to succeed (often with minimal supervision)
• Demonstrate forward-looking, strategic thinking ability
• Proven analytical skills with the ability to interpret data, problem solve, and translate into action-oriented recommendations and directions. 
• Proficiency developing brand and category growth plans and initiatives based on the identification of shopper and category trends.
• Ability to lead a client through a customer-driven, shopper-based strategic category plan.
• Microsoft Office experience: Mastery of Excel, Word, PowerPoint
• Syndicated Data experience: Mastery of IRI, Nielsen, and other relevant platforms preferred
• Understanding and application of principles and practices of Category Management (analysis of assortment, pricing, promotion, shelving, shopper) required
• Demonstrated ability to mentor and coach other associates; viewed by peer group as arbiter of shopper and analytic best practices

Environmental & Physical Requirements Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66% each day), ability to hear the telephone, ability to enter data on a computer and may also require 

Additional Information Regarding The Company Job Duties and Job Descriptions Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.