What are the responsibilities and job description for the Marketing Specialist position at Advantech USA?
Job Title: Marketing Specialist
Location(s): Irvine, CA - Onsite
Compensation: $60,000 – $75,000
About this position:
Advantech is seeking a Marketing Specialist to develop and execute strategic marketing initiatives for our embedded product lines while also supporting channel marketing efforts. This role will focus on creating localized go-to-market (GTM) strategies that engage target audiences, generate product interest, and drive qualified leads. In addition to product marketing responsibilities, the Marketing Specialist will support channel partners by developing co-marketing programs, providing marketing assets, and executing joint campaigns to enhance partner engagement and sales enablement. This role requires strong collaboration across internal teams and distributors to ensure effective product positioning, demand generation, and overall business growth.
Responsibilities:
- Develop and implement localized GTM marketing strategies for Advantech’s embedded product lines.
- Manage product launch strategies, including internal and external communication plans.
- Lead generation through various marketing tactics for all stages of the buying cycle and marketing funnel.
- Own budget and execute paid marketing campaigns including paid social media campaigns, media programs, and advertisements to generate and nurture leads.
- Create and localize marketing collaterals from concept to completion.
- Design and implement clear and effective email promotions, web pages, and landing pages.
- Collaborate cross-functionally with Product, Sales, Design, and Marketing teams across global and regional offices to create original content, plan and execute events, and track campaigns.
- Develop and manage co-marketing programs with Advantech distributors.
- Assist channel partners by providing marketing materials, campaign assets, and training resources.
- Support the execution of joint marketing campaigns, including webinars, promotions, and events.
- Monitor and report on channel marketing performance, ensuring partners have the tools they need to succeed.
Qualifications:
- Bachelor’s degree in marketing or related field
- 3 years of experience in marketing, preferably in a Business-to-Business (B2B) environment, with an emphasis on high-tech fields.
- Experience developing GTM strategies and executing integrated marketing campaigns.
- Strong skills in creating content that communicates complex product information in an engaging and relatable way.
- Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, or similar tools.
- Proficiency in use of business productivity tools such as Microsoft Suite, Adobe Suite, and Google Suite
- Possess strong communication and interpersonal skills.
- Possess efficient time management, strong organizational skills, is self-motivated and detail oriented.
- Positive and determined attitude with the ability to work in a fast-paced, team environment.
- Proven ability to learn quickly and adapt to new systems, processes, plans, and programs.
- Proven ability to prioritize and manage multiple projects and deadlines at the same time.
- Be up to date with the latest trends and best practices in marketing.
Hours:
- 40 hours per week (full time, permanent)
Travel:
- 10% of travel per year
Benefits:
- Competitive salary dependent on experience (DOE)
- Winning culture with a friendly, team-oriented environment!
- Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
- Employee Assistance Program (EAP)
- 401(k) with company match
- Education & personal development reimbursement program
- Generous vacation and paid holidays package
- Company events, and lunches
- Work from home program – once eligible
- Referral Bonus
About Advantech
Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.
We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.
World-class Recognition
Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018.
Work Authorization:
To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html
Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.
Salary : $60,000 - $75,000
