What are the responsibilities and job description for the Business Development Liaison, Full-Time, Day Shift position at Adventist Health?
Nestled between Burbank and Pasadena, Adventist Health Glendale is one of the area's leading healthcare providers. We are comprised of a 515-bed hospital, two urgent cares, home care services, comprehensive cardiology care and a vast scope of services located in the San Fernando Valley. We are committed to the development and empowerment of our nurses and have received Magnet designation from the American Nurses Credentialing Center. Glendale is known for its urban living, with easy access to dining, entertainment, shopping, amusement parks and outdoor recreation. Adventist Health Glendale is proud to be part of the thriving, diverse community since 1905.
Job Summary:
Serves as the first point of contact and primary liaison for information between the organization and its current referring or non-referring physicians and is accountable for business goals of improving loyalty, customer satisfaction, and referral volume and revenue generation in line with the organization’s business strategy. Promotes services consultatively, determines customer’s needs and requirements and makes recommendations to both referring and non-referring physicians and customers of the various solutions the organization can offer physician practices. Assures brand management is appropriately executed.
Job Requirements:
Education and Work Experience:
- Associate's/Technical Degree or equivalent combination of education/related experience: Required
- Bachelor's Degree: Preferred
- Three years' marketing, sales or public relations experience in a healthcare or corporate setting: Preferred
- Sales experience in physician services environment: Preferred
Licenses/Certifications:
- Valid Driver’s License (DL) and must be at least 21 yrs of age or older: Required
Essential Functions:
- Achieves physician outreach objectives and provides service. Meets new physician relations volume targets per goals. Calls on all referring and non-referring physicians and office staff to increase referral volume. Conducts routine calls in a systematic manner using predefined guidelines.
- Plans and develops marketing, community relations and community education activities Follows plan development, supervises implementation of marketing, community relations and community education activities and campaigns.
- Coordinates the implementation of marketing materials such as collaterals, direct mail, advertising (print, radio, television, etc.), web page (webmaster), audio-visual programs, publicity. Serves as editor and principal writer of internal and external publications, including presentations; news releases, articles, and miscellaneous collateral.
- Functions as the primary liaison/service representative for referring and non-referring physician offices. Minimize at risk accounts and immediately inform leadership of an anticipated issue. Acts as primary contact for concerns and questions office staff or physician communicates in regards to outpatient services.
- Serves as media liaison. Assists in the development of relationships with key community leaders as well as the ongoing building of rapport with media. Supervises the implementation of events, both external and internal.
- Performs other job-related duties as assigned.
Organizational Requirements:
Adventist Health is committed to the safety and wellbeing of our associates and patients. Therefore, we require that all associates receive all required vaccinations, including, but not limited to, measles, mumps, flu (based on the seasonal availability of the flu vaccine typically during October-March each year), COVID-19 vaccine (required in CA, HI and OR) etc., as a condition of employment, and annually thereafter. Medical and religious exemptions may apply.
