What are the responsibilities and job description for the Digital Marketing Specialist position at Aeroseal?
Digital Marketing Specialist SUMMARY : Aeroseal is looking for a Digital Marketing Specialist that will assist us in our mission by managing and optimizing paid digital media campaigns across platforms, supporting Aeroseal's residential and commercial markets. This role will also contribute to our account-based marketing (ABM) strategy by leveraging digital tools to engage key audiences, drive leads, and amplify our brand presence.This position is ideal for a candidate with a few years of experience in digital advertising, performance marketing, and data analysis who is eager to take ownership of impactful campaigns in a growing company. Bonus to have experience with retargeting and / or geofencing.QUALIFICATIONS / REQUIREMENTS : Experience : 2-4 years of hands-on experience managing paid digital media campaigns (Google Ads, Meta, LinkedIn, etc.) and Account-Based Marketing Programs. Education : Bachelor's degree in Marketing, Communications, Business, or a related field preferred.Technical Skills Proficiency in digital advertising platforms and tools. Familiarity with marketing automation and CRM systems (e.g. Salesforce) is a plus. Strong Excel / Google Sheets skills for data analysis.Soft Skills : Analytical mindset with attention to detail. Strong written and verbal communication skills. Ability to manage multiple projects in a fast-paced environment.RESPONSIBILITIES : Paid Media Campaign Management Plan, execute, and optimize paid digital media campaigns across platforms such as Google Ads, Meta (Facebook / Instagram), LinkedIn, and other relevant channels. Channels may include retargeting or geofencing platforms. Manage campaign budgets to maximize ROI and achieve KPIs such as lead generation, CTR, and conversion rates. Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages.Account-Based Marketing (ABM) Support Work closely with the marketing team to identify and target high-value accounts in residential and commercial markets. Implement ABM tactics using tools like LinkedIn Ads and programmatic advertising. Track engagement metrics and provide insights to support personalized marketing efforts.Data Analysis and Reporting Monitor campaign performance and provide regular reports with actionable insights. Analyze data to identify trends, opportunities, and areas for improvement. A / B test campaigns to optimize performance.Collaboration and Coordination Coordinate with sales and product teams to align messaging with business goals. Stay informed about industry trends and best practices to inform campaign strategies.The estimated pay range for this role is $50,000-85,000. Actual pay is based on various factors including, but not limited to, the successful candidate's experience, skills, knowledge, and job location. Please note that the compensation details listed in role postings reflect the base salary and do not include bonuses or benefits.In addition, Aeroseal offers a comprehensive benefits program including : Robust insurance package including medical, dental, vision, short and long-term disability, and life insurance through a national insurance provider. Mental Health resources available at no cost to employee.401K with employer match above similar benchmarked companies.Paid parental leave.Company stock options with a tangible stake in our success.On-site fitness center with weekly group training and yoga instructionGrowth Mindset Learning Reimbursement including tuition and book reimbursement.Flexible PTO program.Dog-friendly workplace.Positions may also qualify for participation in bonus programs commensurate with role and scope of responsibility. ABOUT AEROSEAL : Aeroseal is one of the fastest-growing clean technology companies in the U.S. and currently has a presence in 27 countries and all 50 states across the U.S. Our technology has sealed nearly 200,000 projects and saved nearly $2 billion in wasted energy! We were recently certified as a "Great Place to Work" and would love for you to join us on our mission! Joining the Aeroseal team means becoming part of a dynamic, forward-thinking community dedicated to innovation, excellence, and environmental responsibility. As a rapidly growing company, there are ample opportunities for professional development and advancement.Aeroseal is an innovative company at the forefront of revolutionizing energy efficiency and indoor air quality in buildings worldwide. As a leader in the HVAC (heating, ventilation, and air conditioning) industry, Aeroseal is committed to pioneering solutions that address critical challenges in residential, commercial, and industrial settings.At Aeroseal, we believe in harnessing cutting-edge technology to make a meaningful impact on global sustainability efforts while enhancing the comfort and well-being of individuals everywhere. Our patented Aeroseal duct sealing technology has transformed how buildings manage airflow, reducing energy consumption, improving indoor air quality, and ultimately lowering utility costs.If you're passionate about making a difference, driving innovation, and shaping the future of sustainable building technologies, Aeroseal is the place for you. Join us in our mission to reduce the world's carbon emissions by 1 gigaton annually. Apply now and be a part of something truly transformative.Aeroseal, LLC. is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We are dedicated to fostering an inclusive and diverse workforce and encourage applications from all qualified candidates, including those with diverse backgrounds and those with disabilities, in accordance with applicable law. Reasonable accommodations are available upon request for candidates taking part in all aspects of the application and hiring process. For questions and / or requests for reasonable accommodations, please reach out to Karrie Penn, Talent Acquisition Specialist, at Aeroseal.com.
Salary : $50,000 - $85,000
