What are the responsibilities and job description for the Digital Marketing Specialist position at OTC DAIHEN, Inc.?
We are seeking a highly motivated and experienced Marketing Administrator to join our team at OTC DAIHEN, Inc.
As a Marketing Administrator, you will play a key role in driving our brand's growth and developing innovative campaigns that engage our audience and increase customer loyalty.
The ideal candidate will have a strong background in marketing and excellent communication, organizational and leadership skills.
Responsibilities:
- Develop and execute marketing strategies to promote our products or services.
- Assist in planning, coordinating and executing marketing campaigns, events and promotions.
- Responsible for daily updates to Social Media sites.
- Direct advertising initiatives.
- Creation and distribution of all press releases.
- Manage marketing calendars, schedules and ensure timely delivery of marketing assets.
- Maintain and update customer and prospect databases.
- Prepare and distribute marketing materials such as brochures, flyers and presentations.
- Monitor and track marketing campaign performance and report on results.
- Work with external vendors, agencies and partners for marketing projects.
- Coordinate/create all photography and videography.
- Assist with content creation for social media, website and email marketing.
- Lead/coordinate organizing and managing trade shows, webinars and other events, including on-site participation.
- Assisting with coordinating of HubSpot CRM program.
- Assist with creation of online training resources for company initiative.
- Oversee selection/purchasing all promotional items including company apparel.
Requirements:
- Bachelor's degree in Marketing, Communications or a related field (preferred).
- 3 - 5 years of experience in planning, developing and executing marketing strategies to promote a company's products or services.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Familiarity with marketing software (e.g., email marketing platforms, CRM systems) is a plus.
- Excellent communication, organizational and leadership skills and attention to detail.
- Photography and/or videography experience is a plus.
- Tradeshow experience.
- Ability to multitask and manage time effectively in a fast-paced environment.
- A creative and proactive mindset with a passion for marketing.
