What are the responsibilities and job description for the Director of E-Commerce position at Afk Furniture?
Location: Laguna Hills, CA (Preferred: Southern California-Based Candidates)
Employment Type: Part-Time / Fractional
About Us
We are a small but growing furniture and artwork manufacturer based in Laguna Hills, CA, dedicated to creating high-quality, beautifully crafted pieces. We sell through multiple online channels, including our Shopify store, Amazon, Etsy, and Wayfair. We are looking for an experienced e-commerce marketing leader to drive our online sales strategy and optimize our digital presence.
About the Role
We are seeking a Fractional Director of E-Commerce to oversee digital marketing and grow our direct-to-consumer and marketplace sales. This role is ideal for a results-driven e-commerce professional with a strong background in managing online sales channels and a passion for digital marketing. The ideal candidate will have experience scaling e-commerce operations, optimizing online storefronts, and executing data-driven marketing strategies.
Key Responsibilities
- Oversee and manage the company’s Shopify store, ensuring a seamless user experience and driving online sales.
- Optimize and manage Amazon, Etsy, Wayfair, and other sales channels to increase visibility and sales.
- Develop and implement e-commerce growth strategies, including SEO, PPC, email marketing, and conversion rate optimization.
- Analyze sales performance across platforms and adjust strategies accordingly.
- Coordinate with internal teams on product listings, pricing strategies, and promotional campaigns.
- Ensure inventory management and fulfillment processes align with sales forecasts.
- Identify and test new digital marketing and advertising opportunities.
- Provide strategic guidance to leadership on e-commerce trends, best practices, and opportunities for expansion.
Qualifications & Experience
- 5 years of experience in e-commerce, digital marketing, or online sales management.
- Proven track record of successfully managing and growing sales on Shopify, Amazon, Etsy, and Wayfair.
- Experience with SEO, paid advertising (Google, Meta, Amazon Ads), email marketing, and conversion optimization.
- Strong analytical skills with experience using Google Analytics, Shopify analytics, and other e-commerce tools.
- Knowledge of inventory management and pricing strategies for online marketplaces.
- Ability to work independently in a fractional role while delivering measurable results.
- Strong preference for candidates based in Southern California who can occasionally meet in person.
Compensation & Benefits
- Hourly Compensation (DOE) based on experience and qualifications.
- Flexible, part-time schedule in a fractional leadership role.
- Opportunity to shape and drive the digital growth of a high-quality, design-focused brand.
- Work with a passionate, creative team in a fast-growing manufacturing business.
Job Types: Part-time, Contract
Pay: $35.00 - $50.00 per hour
Expected hours: 4 – 10 per week
Benefits:
- Flexible schedule
Compensation Package:
- 1099 contract
Schedule:
- 4 hour shift
Ability to Commute:
- Laguna Hills, CA 92653 (Required)
Ability to Relocate:
- Laguna Hills, CA 92653: Relocate before starting work (Required)
Work Location: Hybrid remote in Laguna Hills, CA 92653
Salary : $35 - $50