What are the responsibilities and job description for the Director of Product Marketing position at Agent IQ?
A company is looking for a Director of Product and Content Marketing to drive a cohesive strategy that combines content creation with effective product marketing.
Key Responsibilities
Develop and own the go-to-market strategy for product offerings, including messaging and positioningDesign and execute a content strategy that supports product marketing goals and drives brand awarenessPlan and implement integrated campaigns to drive customer engagement and product interest
Required Qualifications
At least 10 years in product marketing, content marketing, or a combined role, with a focus on strategy and executionProven ability to develop and execute go-to-market strategies for B2B SaaS productsExceptional ability to translate technical product details into clear messagingStrong content creation skills across various media typesDeep understanding of the financial services industry and digital customer engagement challenges
