What are the responsibilities and job description for the Vice President of Marketing position at AgeWell Solvere Living?
Inspiration lives here.
At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.
As a Certified Great Place to Work for 7 years in a row, we proudly offer:
Medical, Dental and Vision coverage.
Life, AD&D, and disability insurance.
Voluntary Accident, Hospital Indemnity and Critical Illness options
401k or Roth IRA Retirement Savings Plan (with company match)
Generous Paid Time Off Program
Responsibilities:
The Vice
President of Marketing oversees and directs all marketing efforts of the
AgeWell Solvere communities, including
management of the marketing team and providing strategic direction for all marketing initiatives.
Manage and lead the marketing
team, including marketing directors and other marketing
personnel.
Provide coaching, support,
and professional development opportunities for team members.
Conduct regular team meetings to review progress,
set goals, and address any challenges.
Develop and implement comprehensive marketing strategies to enhance brand visibility and community engagement.
Oversee the creation
and execution of marketing plans for new developments, including collateral preparation.
Review and approve
final artwork for marketing campaigns, including direct mail, print
advertising, digital marketing and website development.
Provide hands-on marketing
support for a group of communities, ensuring
alignment with overall
marketing strategies.
Collaborate with community
managers to develop
and execute local marketing initiatives.
Monitor and analyze
community-specific marketing metrics
to identify trends and opportunities for improvement.
Review productivity trends,
lead source analysis, event results, and other key performance
indicators.
Utilize data to make informed
decisions and adjust
marketing strategies as needed.
Conduct quarterly audits
to ensure marketing
efforts are aligned
with company goals.
Ensure the compilation of the data is completed,
attend and contribute to semi-annual marketing
planning meetings, including reviews of previous
activities and planning
for the next six months for each community.
Set goals and provide direction for upcoming marketing
initiatives.
Participate in the 90-day orientation for new sales
team members and ensure they are
set up in all the marketing specific systems.
Identify and address
training needs within
the marketing team.
Follow all “Company
Traditions” as outlined.
Understand key marketing metrics and how they measure
against national averages
used to baseline.
Participate in company
conference calls and meetings.
Collaborate with the Chief Strategy
Officer on business
development plans and owner relations.
Draft marketing policies
and procedures as needed.
Attend and participate in industry educational conferences as requested by management for the
purposes of business development and continuing education.
Perform other duties
as directed by the CSO or necessitated by the role.
Qualifications:
Bachelor’s Degree preferred.
Minimum 10 years’
experience in senior
housing marketing and/or
operations, in a leadership
role.
Knowledge of customer
relations management programs.
Must be available
to travel as
needed.
Advanced knowledge of office technology including MS Office.
Strong organization and project coordination skills.
Attention to detail
and ability to multi- task.
Strong communication skills.
Understanding
of budgeting process
including expense forecasting.
Comfortable working in high-pressure situations.
Team-oriented;
willingness to pitch in and help out.
Self-motivated;
takes initiative.
Good judgment; ability
to prioritize and work independently.
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