Vice President Marketing

All Star Healthcare Solutions is looking for dedicated, energetic, hardworking individuals who want to join a very successful and growing healthcare staffing company in the North Broward area. Our culture is professional, fast-paced, and people-centric. Our team members provide exceptional service in a people-first environment. We pride ourselves on effectively servicing our Providers, Clients, and the Community; while also focusing on our employees' personal, professional, and financial goals. As a Sun-Sentinel Top Places to Work recipient, All Star is the team to join if you are looking for specialized development, benefits, competitive pay, and job expansion, in a fun and collaborative environment.

Do you dream in taglines, live for analytics, and consider yourself both a brand visionary and a demand gen wizard? Are you ready to lead an exceptional team, own the marketing universe, and shape the future of healthcare recruiting? If so, we want YOU to be our next VP of Marketing at All Star Healthcare Solutions!

What You'll Do

• Develop the Marketing Plan: create and implement marketing plans that drive revenue growth and delight our providers and clients, and keep us on budget
• Own the Narrative: Be the guardian of our brand and voice. From web content to ad campaigns, make sure our story resonates with clients, providers, and future teammates.
• Create Demand (Like, a LOT of Demand): Lead full-funnel demand generation efforts that drive measurable growth, leveraging paid media, email, field and events, and organic channels to keep the pipeline thriving.
• Dominate SEO: Turn search engines into your best friends, ensuring we rank high and stay visible to those who need us.
• Inspire Creativity: Oversee content, creative, and design teams to craft engaging materials that leave a lasting impression.
• Follow the Data: Use insights to make smart, informed decisions—because what gets measured gets managed.
• Turn Friends to Evangelists: Produce full-funnel campaign strategies, tactics and content that keep our friends close and turn them into brand loyalists
• Lift Internal Communications: Create the kinds of internal comms that employees actually like to read and interact with, building culture with every character
• Team Leadership: Cultivate a culture of collaboration, creativity, and accountability that makes your team unstoppable.
• Collaborate with Sales: Build long-term, unshakable relationships with sales that drives alignment and emphasizes sustainable growth.

What You Bring to the Table

• A proven track record in B2B and B2C marketing, with experience leading demand generation, SEO, content, and brand strategy. You’ve built the tech stack and created process that drive growth; this isn’t new.
• A love for both the creative and analytical sides of marketing—you’re as comfortable with brainstorming as you are with dashboards.
• Stellar leadership skills to guide and grow a high-performing team.
• Experience in healthcare, recruitment, or a similar industry (bonus points, but not required).
• The ability to juggle a million priorities while keeping your cool—and your sense of humor.
• Digital savvy: be familiar with current technologies and platforms, while watching emerging trends. Know where to experiment and why.
• A builder mentality – knowing that we are navigating a change curve, while exploring the unknown for a growing, profitable firm
• Process-oriented, scrappy always. You understand how to build cross-functional process that doesn’t feel heavy or restrictive, building bridges not walls.

What We Offer

• A chance to lead, innovate, and grow in a fast-paced, mission-driven company.
• A team of passionate, fun, and creative people who are ready to support you.
• The satisfaction of knowing your work is helping connect healthcare professionals with the communities that need them most.

Education & Experience:

• Bachelor's degree in Marketing, Communication, Management or a related field. A combination of education and experience will be considered.
• Healthcare, recruiting or a combination of both industry experience a major bonus.
• Minimum of ten (10) years of progressive experience in marketing with a focus on B2B/B2C demand generation in high growth environments.
• At least seven (7) years of leadership experience, managing managers.
• Significant experience driving agency collaboration and performance with both on- and off-shore resources
• Deep experience navigating HubSpot and a full MarTech stack that drive lead nurturing, customer retention and lifecycle marketing initiatives.
• Strong analytical skills and proficiency in analytical tools.
• Expertise in SEO, conversion rate optimization, and A/B testing.
• Excellent verbal and written communication skills.
• Trusted advisor to Sales leadership teams and developer of data driven marketing strategies and programs.
• Expert on delivering measurable marketing ROI with expertise in all aspects of B2B and B2C direct marketing, including database marketing, analytics/segmentation, media planning and all forms of digital marketing.