Precision Strategy Consultant

Our Company

Positioning

Culture

Role Overview

Key Responsibilities

• Strategic Campaign Planning
• Collaborate with clients to understand business objectives, target personas, and key performance indicators (KPIs).
• Develop comprehensive advertising strategies that encompass precision advertising channels.
• Design and execute precision-focused campaigns that optimize reach, engagement, and conversion rates.
• Data-Driven Insights
• Analyze campaign performance data to identify audience performance, trends, opportunities, and areas for improvement.
• Leverage audience segmentation and behavioral data to refine targeting and drive campaign success.
• Deliver clear, concise reporting for the customer to see how the the campaign is delivering on the campaign objectives.
• Client Partnership
• Act as a trusted consultant to clients, providing regular updates, recommendations, and strategic guidance.
• Translate technical and analytical findings into clear, impactful communication for stakeholders.
• Foster strong client relationships, ensuring alignment between their goals and advertising strategies.
1. Cross-Functional Collaboration
• Work with internal teams, including account executives, CSM, product specialists, and data analysts, to deliver cohesive advertising solutions.
• Collaborate with engineering and product teams to enhance advertising capabilities and develop new tools and processes.

Success Indicators

• Development and execution of advertising strategies that achieve or exceed client KPIs.
• Positive feedback and long-term trust from clients based on delivered results and insights.
• Enhanced campaign performance through data-driven optimizations.
• Contribution to internal processes, tools, and methodologies that improve advertising effectiveness.
• Strong cross-functional relationships and collaboration across teams.
• 20% Quarter over Quarter Book Growth

Required Experience and Skills

• Experience:
• 2 years of experience in advertising strategy, programmatic media buying, or a related field.
• Hands-on experience with digital advertising platforms (e.g., Google Ads, Trade Desk, Meta Ads).
• Proficiency in performance analysis and reporting tools (e.g., Tableau, Power BI, or Google Analytics).
• Experience working in a client-facing or consulting role with demonstrated success in delivering results.
• Skills:
• Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.
• Excellent communication and presentation skills, with the ability to simplify complex concepts.
• Expertise in media planning and optimization across various advertising channels.
• Familiarity with campaign management platforms and tools for multi-channel execution.
• Education:
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Certifications in advertising platforms (e.g., Google Ads, Meta Blueprint) are a plus.

This role is ideal for a marketing and advertising professional who thrives at the intersection of strategy, data, and client success, delivering impactful results for both the client and the organization.