Marketing Digital Media Specialist

Agri-Fab is a leader in the lawn and garden marketplace with shipments reaching around the globe. As successful as Agri-Fab has become, the core goals has not changed; provide a reliable source of employment for the community. 

Agri-Fab offers affordable on-site childcare, two weeks of paid time off, and a comprehensive benefits package focused on wellness rewards along with 401(k) and company paid life insurance. 

And that is just the start! Other benefits include tuition reimbursement, earned wage access, discounts, 10 Paid Holidays, paid Vacation and Sick Time and more!

Job Details

Marketing Digital / Media Specialist is responsible for assisting Agri-Fab in achieving a strong brand presence by maintaining brand guidelines, responsible for product photography and videos, managing internal and external online content, and creating Agri-Fab branded packaging, and labels.  In additional, manages the company social media accounts while building the brand’s reputation through platforms that communicates with the public.

Essential Functions

This position’s essential include, but are not limited to:

• Creates and maintains all graphic style cartons
  • Collaborates with suppliers to make best use of carton layouts
• Takes video/photography of products and at company events for use in:
  • Print production
  • Presentations
  • On websites
  • For training
  • For social media
  • Other digital applications
• Lead administrator for digital asset management system
  • Manages keywords
  • Manages asset uploads and versioning
  • Creates and manages users and user groups
  • Creates, manages, and assigns keywords and other metadata
  • Conducts user training
• Able to edit video and photos
• Ability to fly drone & willingness to get commercial drone license
• Creates, audits, and obsoletes assets, content and materials used to promote company culture.
• Creates and maintains all labels for use on products
• Creates and maintains all graphic style cartons
  • Collaborates with suppliers to make best use of carton layouts
• Social Media Management:
  • Agri-Fab’s Facebook and Instagram pages
  • Suggest and investigate into additional social platforms for Agri-Fab to venture into
  • Takes video for use in social media
  • Takes photography of products for print production, use in presentations, on websites, and social media
  • Takes photography at company events for use in presentations and other digital applications.
• Development of product catalogs, product guides and sell sheets
• Manages MailChimp mailing lists and executes MailChimp requests
• Works closing with IT for updating Agri-Fab.com website for any required changes, updates, minimum quarterly seasonal updates
• Manages Salesforce Marketing Cases
• Manages Bazaarvoice platform with input from Sales and Customer Care.
• Admin for Marshall Insights program

Work Environment

• Work in a normal office setting with travel throughout the plant
• Ability to travel 10-20 % including night and weekends with ability to hook up, back up and tow Agri-Fab trailers in a safe manner.
• May be required to lift up to 50 lbs.
• Frequent walking.