V.P. Marketing

How would we describe a career with Agri-Mark/McCadam/Cabot Creamery? More than 100 years of: Farmers, Family, Mission, Purpose, Sustainability, Respect, Integrity, Work Ethic, Teamwork, Pride in Award Winning Products, and Agriculture.

Cabot Creamery achieved B Corp certification in 2012 and became the world’s first dairy co-op to do so. This certification demonstrates our commitment to transforming the global economy to benefit all people, communities, and the planet.

Reporting to the CEO, the VP of Marketing leads the company’s Marketing efforts with primary focus on the iconic farmer owned Cabot brand. This leadership role focuses on increasing brand awareness, equity, and engagement in support of driving sustainable growth across existing and new retail distribution. The VP of Marketing leads a dynamic Marketing organization consisting of a strong in-house team and external agency partners to establish and execute effective marketing strategies that continue to propel the brand forward. You will serve as a member of the Leadership team and collaborate closely with other senior executives and cross-functional teams.

What you'll be doing:

Brand Strategy:

• Develop and execute long-term brand and consumer strategies that strengthen the brand’s market position, align with growth objectives, and deliver value to our farmer owners.
• Utilize brand positioning and market, competitor, and consumer insights to effectively differentiate the brand and increase consumer relevance across key target audiences.
• Continue to evolve and maintain a strong, cohesive brand identity that resonates in-market and builds lasting consumer loyalty.

Marketing Planning & Execution

• Lead the development, execution, and ongoing optimization of the annual Marketing plan and strategic deployment of the department’s substantial Marketing budget.
• Oversee effective activation across Creative, Digital/Social, Paid Media, Shopper, PR, Community Marketing, Events, Cabot Retail Stores, DTC, and Business/Consumer Insights.
• Lead the development and execution of effective creative and marketing campaigns and oversee the creation and delivery of engaging content across channels to foster a deeper connection with consumers and drive demand.
• Continue to enhance and grow strong collaborations with other B-Corporations, cooperatives, and the larger business community. Retail Growth
• Drive strong retail velocity by developing and executing tailored shopper marketing programs that drive sales performance across the brand’s retail distribution, including new and established geographies, retailers, and portfolio offerings.
• Partner closely with Sales Leadership, and foster strong Sales/Marketing collaboration, in support of successful selling and pull-through; this includes the development retailer-specific support plans, category growth arguments, and retailer-facing selling materials.
• Monitor and analyze retail performance, adjusting strategies to ensure continued growth in the face of competitive pressures and market shifts.

Business and Consumer Insights

• Promote a consumer-centric mindset and deep consumer empathy within the Marketing team (and across the organization) by acquiring and sharing insights on current and future consumer targets and infusing these insights into planning and execution.
• Utilizing primary, secondary, and syndicated data, oversee the measurement and tracking of business and brand KPIs including sales performance and brand health.
• Utilize consumer insights, market data, and analytics to drive and refine brand, consumer, and product strategies and optimize ROI on marketing spend.

Marketing Team Leadership and Development

• Build, mentor, and lead a high-performing marketing team, fostering a collaborative, results-oriented, and accountable culture.
• Champion continuous professional development, ensuring the marketing team has the tools, resources, and training to stay ahead of industry trends.

Business Leadership

• Serve as a member of the CEO's leadership team, helping to develop and implement Cabot and overall cooperative strategy, respond to threats or opportunities as they arise, and communicate and collaborate within and outside the company as needed.
• Represent Marketing at Agri-Mark Board meetings as needed.

What we are seeking:

Substantial experience and demonstrated success at a senior management level in Consumer-Packaged Goods (CPG), leading branding and marketing efforts, ideally for mid-size food & beverage brands. Experience with refrigerated food products a plus.

• Knowledge of or interest in learning about the dairy industry. An ability to understand and appreciate the Co-operative’s farmer owners and their relationship with our customers. Collaboration with VP, Economics, Communications & Legislative Affairs is pivotal.
• A desire to work in a mission-driven, socially responsible business. Experience in a socially responsible business is a plus. An appreciation of the cooperative philosophy is essential.
• Knowledge of the developing trends in food consumption nationally and an ability to think strategically about how Agri-Mark/Cabot needs to adapt to those trends.
• Best-in-class leadership skills and demonstrated excellence at leading, managing, coaching, and developing highly effective teams.
• Working knowledge of various business disciplines (supply chain, finance, etc.) to enable strong cross-functional partnership.
• Experience effectively managing and optimizing a substantial Marketing budget.
• Executive-level written and oral communication skills.
• Strong strategic and analytical skills and experience.
• Ability to travel as needed to fulfill the responsibilities of the position.