What are the responsibilities and job description for the Senior Marketing Director position at Agri-Mark?
Job Summary
Cabot Creamery seeks an experienced Senior Marketing Director to lead its marketing efforts in driving sustainable growth across existing and new retail distribution. As a key member of the CEO's leadership team, the ideal candidate will possess a strong understanding of business disciplines, including supply chain, finance, and analytical skills.
The successful candidate will have substantial experience in senior management roles, leading branding and marketing efforts for mid-size food & beverage brands. They will be able to develop and execute effective marketing campaigns and creative content across channels to foster a deeper connection with consumers and drive demand.
Key Responsibilities:
• Develop and execute long-term brand and consumer strategies that strengthen the market position of Cabot Creamery.
• Lead the development and execution of tailored shopper marketing programs that drive sales performance across the brand's retail distribution.
• Collaborate closely with other senior executives and cross-functional teams to drive business objectives.
• Utilize primary, secondary, and syndicated data to measure and track business and brand KPIs, including sales performance and brand health.
Requirements:
• Substantial experience at a senior management level in Consumer-Packaged Goods (CPG) with demonstrated success in leading branding and marketing efforts.
• Strong knowledge of business disciplines, including supply chain, finance, and analytical skills.
• Excellent executive-level written and oral communication skills and the ability to represent the Marketing function at Agri-Mark Board meetings as needed.
• Ability to travel as needed to fulfill the responsibilities of the position.
What We're Looking For:
Agri-Mark/Cabot is seeking a highly skilled and motivated Senior Marketing Director who can contribute to the company's vision and mission. The ideal candidate will have experience in leading cross-functional teams, managing budgets, and developing strategic plans to drive business growth.
Cabot Creamery seeks an experienced Senior Marketing Director to lead its marketing efforts in driving sustainable growth across existing and new retail distribution. As a key member of the CEO's leadership team, the ideal candidate will possess a strong understanding of business disciplines, including supply chain, finance, and analytical skills.
The successful candidate will have substantial experience in senior management roles, leading branding and marketing efforts for mid-size food & beverage brands. They will be able to develop and execute effective marketing campaigns and creative content across channels to foster a deeper connection with consumers and drive demand.
Key Responsibilities:
• Develop and execute long-term brand and consumer strategies that strengthen the market position of Cabot Creamery.
• Lead the development and execution of tailored shopper marketing programs that drive sales performance across the brand's retail distribution.
• Collaborate closely with other senior executives and cross-functional teams to drive business objectives.
• Utilize primary, secondary, and syndicated data to measure and track business and brand KPIs, including sales performance and brand health.
Requirements:
• Substantial experience at a senior management level in Consumer-Packaged Goods (CPG) with demonstrated success in leading branding and marketing efforts.
• Strong knowledge of business disciplines, including supply chain, finance, and analytical skills.
• Excellent executive-level written and oral communication skills and the ability to represent the Marketing function at Agri-Mark Board meetings as needed.
• Ability to travel as needed to fulfill the responsibilities of the position.
What We're Looking For:
Agri-Mark/Cabot is seeking a highly skilled and motivated Senior Marketing Director who can contribute to the company's vision and mission. The ideal candidate will have experience in leading cross-functional teams, managing budgets, and developing strategic plans to drive business growth.
