Demo

Director National Sales

Aimbridge Corporate
Plano, TX Full Time
POSTED ON 3/25/2025
AVAILABLE BEFORE 3/24/2026

Job Summary

The Director of National Sales is responsible for directing coordinating training and supervising the Sales and Catering Managers and the Sales Administrator in all sales-related activities including direct sales efforts follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that rooms revenue and catering revenue meet or exceed budget in order to maximize revenue and profits and to improve the hotel's performance in the marketplace. 

Responsibilities

QUALIFICATIONS:

  • At least 2 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 2 years of related experience.
  • Prior Director of Sales or National Sales experience selling major downtown markets is required.
  • Must have a valid driver’s license in the applicable state.
  • Must possess highly developed verbal & written communication skills to frequently negotiate convince sell and influence other managerial personnel hotel guest(s) and/or corporate clients.
  • Must have thorough experience with professional selling skills: opening probing supporting closing.
  • Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
  • Must be proficient in general computer knowledge especially Microsoft Office products.
  • Must be able to work independently and simultaneously manage multiple tasks.
  • Strong organization and presentation skills.
  • Demonstrated ability to effectively interact and manage people of diverse socioeconomic cultural disability and ethnic backgrounds while solving complex problems and creating a productive sales team.
  • Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
  • Must work well in stressful high pressure situations; maintain composure and objectivity under pressure.
  • Must be able to work with and understand financial information and data and basic arithmetic functions.

JOB RESPONSIBILITIES:

  • Approach all encounters with guests and employees in an attentive friendly courteous and service-oriented manner.
  • Maintain regular attendance in compliance with Aimbridge Hospitality standards as required by scheduling which will vary according to the needs of the hotel but which will include a mandatory daily ABR meeting.
  • Maintain high standards of personal appearance and grooming which include compliance with Aimbridge.
  • Hospitality dress code and wearing a name tag when working (per brand standards).
  • Comply at all times with Aimbridge Hospitality standards and regulations to encourage safe and efficient operations.
  • Attend monthly all-employee meetings and any other functions required by management.
  • Attend weekly staff meeting and provide training on a rotational basis using steps to effective training according to Aimbridge Hospitality standards.
  • Supervise administer and ensure timely completion of all activities in the Sales Department.
  • Develop a full working knowledge of the operations of the hotel including Food and Beverage Front Office and Reservations.
  • Develop a complete knowledge of company sales policies and ensure knowledge of and adherence to those policies by the sales team.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Comply with certification requirements as applicable for position to include: Food Handlers Alcohol Awareness CPR and First Aid.
  • Comply with attainment of individual goals.
  • Be responsible for developing Sales and Catering managers including sign-off on all competencies and assist in his/her placement.
  • Coordinate group and transient bookings to maximize profits.
  • Operate within established sales expense budget.
  • Monitor production of all top accounts and evaluate trends within your market and ensure the Sales Team is held accountable for those accounts within their territory.
  • Participate in required M.O.D. and Saturday office coverage as scheduled.
  • Supervise Catering Manager to ensure that the Catering Food & Beverage and Meeting Room rental budgets are met or exceeded.
  • Coordinate all non-group transient sales solicitations to maximize overall profits.
  • Initiate and follow up on leads.
  • Maintain and participate in an active sales solicitation program.
  • Implement a continuous sales training program for sales staff using steps to effective training according to hotel standards.
  • Maintain a professional working relationship and promote open lines of communication with managers employees and other departments.
  • Prepare required reports in a timely manner.
  • Conduct weekly sales meetings according to Aimbridge Hospitality standard.
  • Develop quarterly KRA’s and ensure that deadlines are met.
  • Conduct daily ABR meeting with Sales staff and General Manager.
  • Recruit and conduct all Sales/Catering interviews and follow hiring procedures according to Aimbridge Hospitality S.O.P.'s.
  • Conduct all employee/manager performance appraisals according to Aimbridge Hospitality S.O.P.’s.
  • Motivate coach counsel and discipline all Sales Department personnel according to Aimbridge Hospitality S.O.P.'s.
  • Comply at all times with Aimbridge Hospitality standards and regulations to encourage safe and efficient operations.
  • Meet and greet onsite contacts.
  • Abide by Prime Selling Time (PST) and ensure compliance by Sales Team.
  • Ensure that employees are at all times attentive friendly helpful and courteous to all guests managers and other employees.
  • Act as directed on behalf of the General Manager in his/her absence.
  • Entertain clients.
  • Maintain strong visibility in local community organizations.
  • React to negative trends in market place by implementing blitzes or catering promotions.
  • Handle inquires as part of Inquiry Day Program.
  • Perform any other duties as requested by the General Manager.

Property Details

Aimbridge Hospitality is a leading, global hospitality company with a growing hotel portfolio representing more than 1,500 properties in 50 states and 23 countries. As a top hospitality employer, we are a great place to unlock your future, providing unparalleled opportunities for you to reach places in your career you might have never imagined were possible - more opportunities to help create memorable experiences, ways to succeed, and great people to inspire you. Aimbridge Hospitality is based in Plano, TX, with additional corporate offices in Atlanta, Calgary, Fargo, Puerto Rico, San Clemente, and Washington D.C. Aimbridge EMEA has offices in Birmingham and Glasgow, UK, and Amsterdam, the Netherlands; Aimbridge LatAm has offices in Monterrey, Mexico.

Company Overview

As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.

Benefits

After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

  • Now offering Daily Pay! Ask your Recruiter for more details
  • Medical, Dental, and Vision Coverage
  • Short-Term and Long-Term Disability Income
  • Term Life and AD&D Insurance
  • Paid Time Off
  • Employee Assistance Program
  • 401k Retirement Plan

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