What are the responsibilities and job description for the Digital Marketing Specialist position at Aimvo Pest Control?
Aimvo Pest Control is seeking a results-driven Digital Marketing Specialist with hands-on experience managing Google Ads (PPC, Performance Max, YouTube Ads) and Search Engine Optimization (SEO). You’ll play a key role in growing our online presence, generating qualified leads, and optimizing digital campaigns to help more families live pest-free.
What You’ll Do:
- Google Ads Management
- Plan, create, and manage PPC campaigns across Google Search, Performance Max, and YouTube
- Continuously monitor and optimize campaign performance (CTR, CPC, conversions)
- Perform A/B testing on ad copy, creative, and targeting strategies
- Manage keyword strategy, audience targeting, and budget allocation
- Track results via Google Analytics, GA4, and conversion tracking tools
SEO Strategy & Execution
- Perform on-page and off-page SEO optimization to improve site rankings
- Conduct keyword research and implement strategies for content and meta data
- Audit website performance and make technical SEO recommendations
- Optimize Google Business Profile and local listings for maximum visibility
Reporting & Analysis
- Provide monthly performance reports and actionable insights
- Use data to refine strategies and achieve KPIs such as lead volume and cost-per-lead
- Stay updated on trends, algorithm changes, and competitive activity
Why Aimvo:
- Growth-focused company with a solid mission
- Opportunities to shape our marketing strategy from the ground up
- Friendly, energetic team that values results and creativity
Job Type: Full-time
Pay: $18.00 - $25.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k) matching
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $18 - $25