What are the responsibilities and job description for the AIP Publishing is hiring: Content Marketing Manager in Rochester position at AIP Publishing?
A company is looking for a Content Marketing Manager who will be responsible for developing and executing a comprehensive content marketing strategy.Key Responsibilities : Pitch ideas and contribute to the lifecycle strategyResearch scholarly publishing trends and marketing best practicesUnderstand audience needs and breathe new life into existing content assetsRequired Qualifications : 5 years of B2C content creation experience in relevant marketing areas3 years of B2C content strategy experienceBA / BS degree in marketing, communications, journalism, or a relevant fieldKnowledge of marketing platforms like HubSpot and WordPressUnderstanding of SEO best practices and content optimization techniques