What are the responsibilities and job description for the User Acquisition Specialist position at Air Apps?
About Air Apps
Air Apps is a remote-first company with over 50 employees worldwide, dedicated to building products that enrich people's lives. We develop high-quality utility and productivity apps, seamlessly combining Apple's simplicity with innovative solutions that make life easier.
Our portfolio includes top-ranked apps like Translate Now and Calculator Air, which are among the fastest-growing in their categories. With over 100 million downloads and more than 2 million ratings averaging 4.7 stars, we are committed to delivering exceptional experiences to our users.
The Role
As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
Responsibilities
Strategic Planning : Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Campaign Management : Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Analytics & Reporting : Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Experimentation : Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Cross-Functional Collaboration : Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (approximately 4 years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A / B testing methodologies.
Strong analytical, strategic thinking, and communication skills.
What benefits are we offering?
Remote-first approach with flexible working hours.
Apple hardware ecosystem for work.
Annual Bonus .
Medical Insurance (including vision & dental).
Disability insurance – short and long-term.
401k up to 4% contribution.
Air Stipend $3,120 / year , paid over 12 monthly installments (to cover home office, learning, wellness, etc.).
Air Conference 2025 in Las Vegas – an opportunity to meet the team, collaborate, and grow together.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Interested? Apply now and help shape the future of digital experiences at Air Apps!
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Salary : $3,120
