What are the responsibilities and job description for the Media Lead, Social position at airbnb, Inc.?
Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join :
Join Airbnb, the world's largest community-driven hospitality company, where you will be part of a dynamic and collaborative team focused on creating meaningful travel experiences. You will work closely with the Global Head of Media and various internal marketing and media teams, as well as external partners like EssenceMediacom, to ensure our social media campaigns resonate with diverse audiences around the world.
The Difference You Will Make :
As the Media Lead for Social, you will develop and execute comprehensive paid social media strategies across platforms such as Facebook, Instagram, and TikTok. Success in this role will be measured by the effectiveness of campaigns through engagement metrics, ROI, and brand integrity. In your first 12 months, you will need to establish a robust paid social playbook and demonstrate significant improvements in campaign performance and audience engagement.
A Typical Day :
- Craft and implement paid social media strategies tailored for various platforms.
- Manage relationships with media partners and oversee campaign budget allocations.
- Analyze performance data to optimize campaign effectiveness.
- Collaborate with creative and marketing leads to ensure cohesive media execution.
- Communicate campaign performance insights and opportunities for improvement to stakeholders.
- Identify and drive innovative media strategies that enhance brand visibility.
Your Expertise :
How We'll Take Care of You :
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as : training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
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