What are the responsibilities and job description for the EDITORIAL LEAD (contract) position at Airbnb?
Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220 countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.
Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:
The Communications team is responsible for telling the Airbnb story around the world. Whether we are briefing press on inspiring travel trends, highlighting unique stays & experiences led by local hosts, or explaining how travel on our platform benefits local families and communities, we are the voice of Airbnb on a broad range of topics.
We're a fast growing and high energy team with a passion for people, places and great stories. If you'd like to be part of one of the world's greatest communications teams, come tell us your story.
The difference you will make:
We are hiring an Editorial Press Lead to lead the press strategy for all global editorial initiatives, from trends & seasonality to newsjacking and data-led stories, all with the goal of making Airbnb the most positively talked about brand in the world. You will be responsible for developing innovative strategies that keep in mind the changing media landscape, set Airbnb apart from its competitors, and drive impactful results across press and social.
This is an extremely cross-function role. You will partner closely with our press teams around the globe that are responsible for producing an always-on drumbeat across consumer, product, policy, and more, to show the world why Airbnb is the best way to experience the world.
The ideal candidate is creative, passionate, proactive, strategic, and solution-oriented.
The world, the media and social landscape, our industry, and our brand are ever evolving and growing, so the ideal candidate will have their finger on the pulse of new trends and emerging storylines, and be ready to change course when priorities and needs evolve and shift. You must be comfortable working directly with journalists and liaising with agency partners.
A typical day:
Lead strategic planning with cross-functional colleagues to align on goals and the key editorial initiatives to pursue.
Spearhead brainstorming efforts that leverage trending topics, seasonal themes, and data-driven insights to land positive press and social coverage.
Monitor the latest press coverage, industry news, and competitor activities to understand shifts in consumer behavior, current pop culture trends, and breaking news.
Review and approve opportunities for newsjacking, focused on strategic trending topics to drive media coverage.
Craft compelling narratives that integrate Airbnb’s key messages to ensure we keep business priorities front and center.
Lead cross-functional meetings with global internal teams across press and social, as well as meetings with our external PR agency.
Review and approve materials including pitches, press strategies, newsroom posts, internal recap reports, data one-pagers, and more.
Work with our data team to mine for and develop new data-led stories that will resonate with press and social audiences.
Collaborate with leadership to ensure alignment on the global press strategy, track the progress of specific campaigns, and discuss upcoming opportunities and initiatives
Your expertise:
Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.
Pay Rate Range: $85-$94/hour.
Benefits: Medical, Dental, Vision, 401K
Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:
- Our community is based on connection and belonging.
- Our creativity allows us to imagine new possibilities for people.
- Our responsibility is to all of our stakeholders.
- It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company.
The Communications team is responsible for telling the Airbnb story around the world. Whether we are briefing press on inspiring travel trends, highlighting unique stays & experiences led by local hosts, or explaining how travel on our platform benefits local families and communities, we are the voice of Airbnb on a broad range of topics.
We're a fast growing and high energy team with a passion for people, places and great stories. If you'd like to be part of one of the world's greatest communications teams, come tell us your story.
The difference you will make:
We are hiring an Editorial Press Lead to lead the press strategy for all global editorial initiatives, from trends & seasonality to newsjacking and data-led stories, all with the goal of making Airbnb the most positively talked about brand in the world. You will be responsible for developing innovative strategies that keep in mind the changing media landscape, set Airbnb apart from its competitors, and drive impactful results across press and social.
This is an extremely cross-function role. You will partner closely with our press teams around the globe that are responsible for producing an always-on drumbeat across consumer, product, policy, and more, to show the world why Airbnb is the best way to experience the world.
The ideal candidate is creative, passionate, proactive, strategic, and solution-oriented.
The world, the media and social landscape, our industry, and our brand are ever evolving and growing, so the ideal candidate will have their finger on the pulse of new trends and emerging storylines, and be ready to change course when priorities and needs evolve and shift. You must be comfortable working directly with journalists and liaising with agency partners.
A typical day:
Lead strategic planning with cross-functional colleagues to align on goals and the key editorial initiatives to pursue.
Spearhead brainstorming efforts that leverage trending topics, seasonal themes, and data-driven insights to land positive press and social coverage.
Monitor the latest press coverage, industry news, and competitor activities to understand shifts in consumer behavior, current pop culture trends, and breaking news.
Review and approve opportunities for newsjacking, focused on strategic trending topics to drive media coverage.
Craft compelling narratives that integrate Airbnb’s key messages to ensure we keep business priorities front and center.
Lead cross-functional meetings with global internal teams across press and social, as well as meetings with our external PR agency.
Review and approve materials including pitches, press strategies, newsroom posts, internal recap reports, data one-pagers, and more.
Work with our data team to mine for and develop new data-led stories that will resonate with press and social audiences.
Collaborate with leadership to ensure alignment on the global press strategy, track the progress of specific campaigns, and discuss upcoming opportunities and initiatives
Your expertise:
- Bachelor’s Degree
- Exceptional written and verbal communication skills, with a demonstrated ability to craft compelling narratives and engage diverse audiences effectively.
- 10-12 years of PR and communications experience, with a strong background in either agency-side or in-house communications.
- Deep passion for Airbnb’s mission and a genuine interest in the travel industry, combined with experience in managing and executing projects in a fast-paced environment.
- Expertise in media relations, with a keen understanding of the media landscape and a knack for identifying and pitching stories that capture attention and drive impact.
- Knowledge of pop culture and emerging consumer trends across press and social media, with a finger on the pulse of what resonates with today’s audiences.
- Proven experience collaborating with and/or managing PR agencies, providing strategic direction and clear guidance to achieve exceptional results.
- Leadership experience, including managing teams, fostering growth, and driving collaboration to meet business objectives.
- Strong organizational skills with an acute attention to detail, ensuring seamless execution of multiple projects simultaneously.
- A global mindset and a passion for travel, with an understanding of international markets and cross-cultural communication.
- Willingness and ability to travel between key markets and other destinations as needed, often on short notice.
Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.
Pay Rate Range: $85-$94/hour.
Benefits: Medical, Dental, Vision, 401K
Salary : $85 - $94
