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Content Marketing Specialist Job at AirPro Fan & Blower Company in Rhinelander

AirPro Fan & Blower Company
Rhinelander, WI Full Time
POSTED ON 1/29/2025
AVAILABLE BEFORE 4/24/2025

Content Summary : Content Marketing Specialist at Rhinelander, for AirPro Fan & Blower Company

Create content and distribute across multiple platforms to develop the brand.

Position Requirements

The requirements listed below are representative of the knowledge, skill, and / or ability required.

  • Bachelor’s degree in marketing, journalism, English, communication, or a related field, or 5 years experience in a similar position preferred.
  • Significant computer skills required, including familiarity with Microsoft platform, graphics software, and web based software systems.
  • Must be an excellent communicator across multiple platforms and to multiple audiences.
  • Must be an adept researcher.
  • Must be skilled at capturing photos and videos.
  • Must be able to create convincing content from spatial concepts.
  • Must be able to create accurate content using complex and technical information.
  • Must be able to collaborate, ideate, strategize, and identify potential angles.
  • Must be able to perform under time pressures and deadlines.

Physical Demands

This position performs in a typical office setting with appropriate climate controls. Tasks require a variety of physical activities, generally involving some muscular strain, such as walking, standing, stooping, sitting, reaching, lifting, talking, hearing, and seeing. Common eye, hand, and finger dexterity required. Mental application utilizes memory for details, verbal and written instructions, and discriminating thinking.

Job Duties & Skills

To be successful in this job with AirPro, you must be able to perform each essential duty satisfactorily.

  • Write, edit, and develop content such as blog posts, social media updates, product bulletins, and videos.
  • Collaborate with others in the company to ideate, establish goals, and develop content strategies.
  • Conduct market research to identify customer trends, competitor offerings, and demographic and geographic trends.
  • Create innovative marketing campaigns to present to leadership.
  • Optimize content for search engines (SEO) and social media platforms.
  • Capture content like photos and videos as needed using appropriate equipment.
  • Use software to put together compelling messages.
  • Publish and promote content through specific platforms strategically.
  • Establish and maintain relationships with new and existing customers through networking and prospecting.
  • Foster engagement by interacting with others quickly.
  • Stay up-to-date on emerging tools and technologies that can be leveraged to improve engagement.
  • Track content performance using analytical tools and continually work to improve performance.
  • Help in outbound and inbound marketing activities by displaying expertise in areas such as planning, advertising, organizing, and developing content.
  • Equipment Used

  • Content capture equipment for photos and videos.
  • Who is AirPro?

    AirPro Fan & Blower Company is a 100% employee-owned company headquartered in Rhinelander, WI. We design and manufacture a complete line of industrial-duty centrifugal fans, blowers, and accessories for OEM and end-user customers around the world.

    AirPro Fan & Blower Company Culture

    We enjoy a culture that feels like family. That means we treat each other right, listen, honor our commitments, always keep learning, value our customers and partners, and support our community. 100% Employee-owned means we are all in for our people and our customers.

    It’s not just about responsiveness, respect, quality, and accountability, but it is all of those. It’s not just about experience and expertise across industries and applications; we have both. It’s about custom solutions faster than customers think possible, and innovation that comes straight from customers’ needs to our design. It’s about technology and instinct, training and resourcefulness, curiosity, grit, and people we genuinely like. Finally, it’s about building our customers into everything we do, and every fan we make, every single day, 100%.

    Benefits

  • Immediate Paid Time Off (PTO and Holidays).
  • Health Coverage.
  • Company Paid Dental, Life and AD&D, and Long-Term Disability.
  • Voluntary Benefits that include Vision, Short Term Disability, Life and AD&D (employee, spouse, and child), Accident and Critical illness.
  • Employee Stock Ownership Plan (ESOP).
  • 401k with Company Match.
  • Disclaimer Notice

    The job duties, elements, responsibilities, skills, functions, experience, educational factors, and the requirements and conditions listed in this job description are representative only and not exhaustive of the tasks that an employee may be required to perform. AirPro Fan and Blower reserves the right to revise this job description at any time and to require employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or the work environment change. All requirements are subject to change and to possible modification to reasonably accommodate individuals with a disability. This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the position change.

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