What are the responsibilities and job description for the Senior Campaigns Manager position at Airtable?
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
Airtable is the digital operations platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
Airtable is looking for a creative, adaptable and innovative Senior Campaigns Manager, Builder Acquisition and Engagement to spearhead the strategy, execution, and optimization of high-impact marketing campaigns specifically targeting Builders – a community of our most passionate and innovative users. In this pivotal role, you’ll be a key driver of our user growth efforts, boosting brand visibility and generating demand across multiple channels in a rapidly evolving, fast-paced environment. The ideal candidate is an expert in storytelling and able to craft compelling narratives that resonate with this target audience while communicating the unique value of Airtable’s offerings. PLG marketing and user community experience is a major plus.
What you'll do
As a Senior Campaigns Manager, you'll work closely with product marketing, content, design, and sales, you’ll turn product positioning into campaign messaging and strategy and then fully execute multi-channel campaigns that acquire and grow our core builder / user base. This includes developing the campaign framework—target audience segmentation, messaging, and channel mix—to reach the right customers at the right time. Collaboration with Community and Education teams will also be integral to reaching and engaging the target audience. The ideal candidate will take full ownership of your campaigns, from concept to execution, ensuring each initiative drives meaningful impact and aligns with our growth objectives.
Key responsibilities
Campaign Narrative : Collaborate closely with product marketing to interpret key messaging, positioning, and product differentiators, and turn these elements into a comprehensive campaign narrative.
Campaign Strategy & Execution : Own the development and execution of multi-channel campaigns, including digital, content, social media, email, and paid media strategies to drive awareness, engagement, and conversions.
Cross-functional Collaboration : Work closely with teams like product marketing, content, creative, community, education, webinar and sales teams to ensure campaigns are aligned with overall marketing objectives and customer needs.
Performance Tracking & Optimization : Set KPIs and utilize data-driven insights to measure campaign performance, optimize ongoing efforts, and report results to key stakeholders.
Stakeholder Management : Present campaign strategies, progress, and outcomes to senior leadership, making recommendations based on insights and performance data.
Innovation & Best Practices : Stay on top of industry trends, marketing technologies, and best practices. Identify new opportunities to innovate and elevate campaign performance.
Who you are Qualifications :
7 years of experience in campaign or demand generation roles
Strong experience in integrated campaign planning across multiple channels (digital, social, email, corporate events, etc.).
Data-driven mindset with a strong understanding of analytics and reporting tools.
Ability to analyze user data to optimize acquisition funnels and enhance user engagement.
Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
Outstanding communication and presentation skills, with experience working closely with senior leadership.
Ability to adapt to a very fast-paced, evolving environment and pivot strategies as needed - and enjoy doing so!
Preferred Qualifications
Product Led Growth (PLG) marketing experience
Experience in a B2B technology or SaaS environment
Experience with / exposure to SEO / SEM and Lifecycle strategies and their role in driving user acquisition
Familiarity with marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant (https : / / drive.google.com / file / d / 1jAj2by1bto5g8Xqn9hWNAwPOMGNd_fM6 / view?usp=sharing) .
VEVRAA-Federal Contractor
If you have a medical condition, disability, or religious belief / practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form (https : / / airtable.com / shrq13fCV8h1sx2t8) and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
LI-Remote
Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable (https : / / airtable.com / careers / life-at-airtable) .
For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is :
161,200 — $228,400 USD
For all other work locations (including remote), the base salary range for this role is :
145,100 — $205,600 USD
Please see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clicking here (https : / / www.airtable.com / company / personnel-privacy-notice) .
Salary : $145,100 - $205,600
