What are the responsibilities and job description for the Senior Campaigns Manager position at productboard, Inc?
Introducing Productboard Pulse. Exec-level insights into what your customers need, powered by AI.
We’re looking for a passionate, creative, data-minded Senior Campaigns Manager to drive high-impact demand generation campaigns. This individual will architect overall brand and demand campaigns for global markets, coordinating all marketing functions for successful integration, implementation, optimization, measurement and reporting.
This role sits at the center of Productboard’s voice to our global markets and requires confident orchestration of all marketing tactics to varied audiences, personas, regions, markets and industries. The successful candidate for this role will understand clearly how a brand generates demand with laser-focus on results, always looking for ways to improve and optimize programs, processes and impact on sales.
On a typical day, you will…
- Collaborate with sales and marketing leadership to align campaign themes, audiences, and objectives to business goals.
- Create and deliver on demand generation OKRs for campaigns. This includes leading indicators, such as reach, engagement, and lead generation, as well as lagging indicators, such as marketing sourced pipeline and pipe velocity.
- Strategically coordinate and deploy integrated global campaign tactics in partnership with cross-functional teams including : Product Marketing, Revenue Marketing, Brand, and Sales.
- Own, document, and scale global processes for campaign creation and measurement.
- Leverage data to inform decisioning across campaign programming; use behavioral insights and performance benchmarking to optimize for efficiency and drive customer outcomes.
- Orchestrate full-funnel campaign tactics to support goals across the buyer’s journey, and map campaigns to our audience segments, which may include : persona, buying stage, firmographics, or intent signal.
- Create compelling campaign messaging and consistent workflows across tactics, both in partnership with content stakeholders and in alignment with our brand messaging guidelines.
- Collaborate with internal and external writers and designers to provide direction and requirements for program assets, including : eBooks, infographics, videos, and other campaign materials.
- Work with the marketing operations team to plan, coordinate and track marketing activities through the Marketo marketing automation platform.
- Actively communicate program plans, activities, and results to cross-functional teams.
About you
Why You'll Love Working Here :
You can look forward to the following benefits :
About Productboard
Productboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.
That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 5,500 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.
With offices in San Francisco, Prague, Vancouver, London, Dublin, and Brno, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.
We are very well funded and financially stable Series D company, with a validated product market fit and a massive future market opportunity.
About our culture
Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where :
Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, success, and failures.
Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!
Equal Opportunity Employer Statement
We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.
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