What are the responsibilities and job description for the Marketing Manager (USA) position at Airtasker Ltd?

Hey there! Thanks for stopping by. We're Airtasker, the tech company that connects people who need to get things done with those who have the skills to do it.

Our mission is to empower people to realise the full value of their skills. This doesn't just apply to those who use our product. It's also for our whooooooole team of go-getters who bring the product to life and deliver impact to our community on a daily basis. Because we believe work (and life) is always better when you truly know and appreciate your strengths and skills.

Airtasker is on the hunt for a dynamic and strategic Marketing Manager to drive brand growth in the US! As the key player in shaping our brand presence, you'll own the development and execution of innovative marketing strategies across paid and organic channels. From brand collaborations to influencer campaigns, you'll balance creativity with data-driven insights to accelerate our impact in this exciting market. If you're a hands-on marketer ready to amplify Airtasker's presence and engagement, we'd love to have you on board as we expand in the US!

What you'll do :

Campaign Development & Execution : Lead bold, multi-channel marketing campaigns that boost brand awareness and customer growth. Partner with creatives and agencies to deliver standout campaigns, track success, and optimize for impact.
Content Development : Craft compelling content for paid and organic channels, ensuring it connects with key audiences.
Brand Collaborations : Drive growth through powerful partnerships, amplifying Airtasker's US presence.
CRM : Deliver personalized content through email and push, focusing on retention and loyalty.
Localized Events : Run exciting brand activations to engage local communities.
UGC & Influencer Marketing : Develop strategies to foster UGC and manage influencer partnerships for brand credibility.
Social Media : Build and execute impactful social media strategies across platforms to drive visibility and engagement.
Performance Optimization : Analyze campaign data and continuously optimize to maximize success.
Cross-functional Collaboration : Work seamlessly with marketing, product, and analytics teams to align strategies with market trends and insights.

We'd love to hear from you if you tick some of these boxes :

7 years in marketing, with expertise in content creation, digital marketing, and brand strategy.

Proven success managing full-funnel paid and organic campaigns.

Experience in campaign development and multi-channel execution.

Skilled in media planning and agency partnership management.

Adaptable and thrives in a fast-paced, dynamic environment.

Passionate about community building and experiential marketing.

Strong project management, multitasking, and communication skills.

Data-driven, with a focus on performance tracking and optimization.

Proficient in social media, UGC campaigns, and analytics tools.

Deep understanding of US culture and community dynamics for tailored marketing initiatives.

Our People Experience :

Our people team at Airtasker are dedicated to designing an industry leading people experience. This means creating an environment where you are empowered to do your best work and realise the full potential of your skills.

Thriving

Hybrid working - when it comes to working, there's no "one size fits all" approach, with Airtasker you choose the environment that helps you do your best work.

Airtime - welcome to no Slack and meeting-free Fridays! Airtime is designed so we regularly have dedicated focus time for work and personal growth.

Recharge days - each quarter we have a company-wide Recharge Day, equivalent to 4 additional days of leave per year. It's a day for everyone when the world can wait and self-care takes centre stage.

Wellbeing support - our Employee Assistance Program provides confidential access for our people to GPs, dieticians, counselling and mental health specialists, providing essential support whenever needed.

Airpowerment Fund - we provide a $200 allowance to spend on anything that supports your health & wellbeing

Rewarding

Airtasker credits - it's a great feeling to get things done. Even greater when you get $800 worth of credits every year to help you check off your to-do list and connect with our community of Taskers.

Fair and equitable pay - this is a core commitment to our people. Every year we review industry data to ensure our compensation framework supports everyone to be recognised for the full value of their skills.

Tenure leave - To celebrate our people's commitment to Airtasker, we offer tenure leave starting from your 3rd anniversary with the company. This begins with 3 extra days of leave per year, gradually increasing to a maximum of 5 days per year.

Belonging

DAREtasker - join our Diversity, Equity and Inclusion committee! Every month we meet to create meaningful and impactful programs of work that embrace belonging at Airtasker.

Celebration swap - not everyone celebrates the same things. That's why, at Airtasker, you can swap national, state or territory public holidays for the ones that matter to you.

Growing

Learning and development - learning at Airtasker is on the job, guided by managers, enhanced by peers and led by ourselves. We deliver learning programs and budget allowances to invest in your growth.

360 performance reviews - feedback is a gift. Every year we run 360 reviews across the business to recognise achievements and promote personal growth.

Volunteer leave - Our team members can take a day each year to lend a helping hand and support a cause they are passionate about.

Celebrating

Awards - and the winners are... our go-getters! Whether it's our peer-nominated quarterly Values Awards or our periodic Go-Getter Spirit Award, we love celebrating our people and spreading good energy.

Vibe committee - good vibes only! Our Vibe Committee delivers events that hit the sweet spot of bringing us all together to enjoy each other's company whether you're local or remote.

Birthday leave - All of our people get an extra day of leave during their birthday week to take time away from work to celebrate.

At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds.

To all recruitment agencies and talent suppliers : Airtasker does not accept unsolicited resumes. Airtasker is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to our job postings or directly to our managers. If you are on our supplier list and have terms in place, ensure you work alongside our internal TA team and do not send resumes directly to managers.

LI-TR1 #LI-Hybrid

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