Senior Director, Global Media Data Strategy

The Coca-Cola Company

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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.The Global Media Data Strategy Director is a transformational leadership role in the Global Media function that sits within the Global Integrated Marketing Experiences (IMX) team. It combines strong influential skills with expertise leadership, and people leadership. This role represents an impactful and transformational opportunity for an individual expert that thrives in fast transforming environment, anchored in expertise knowledge, new AI & ML technologies experience and people leadership.This is an important position requiring both technical knowledge and business awareness, providing a challenging opportunity for a motivated individual to contribute to the strategic direction of the Global Media team. From this role the individual would gain critical influential and leadership experiences, transforming the way the company uses Media Data, impacting the Global Media community worldwide and day-to-day work ( >

120 people in Media roles across 9 Operating Unit’s (OUs) ), partnering with senior stakeholders in the Global Media team, OU teams and with our agency partners and generating a competitive advantage for the company to be recognized as the best marketing company in the world. This role has no direct reports.Key AccountabilitiesLeading strategic enhancements of our Media Data Lake (MDL), working with technical teams on development & implementation accountabilityIdentify protocols and tools gaps and opportunities aligned with our company objectives (double our weekly ) by understanding the value and use applications of our Media Data, across categories and markets.Consider use of all types of Media Data including, but not limited to, media performance data, spend data, consumer data, platform data and audience data, to define a future back strategy for our protocols, tools and skills environment, including external partners and agencies ecosystem.Create a roadmap for the future development of our Media Data Lake, identifying new opportunities to use existing data, new opportunities to utilize new data, and identifying the tools and resources that will enable the roadmap to become a reality through greater automation and engagement with the tools and capabilities we develop.Optimize our marketing processes and enhance effectiveness and efficiency in media data use.Foster cross-functional collaboration with MarTech, IT / Data Analytics, other parts of IMX, OUs, technology partners, and Agency partners.Lead and nurture the transformation of Media Teams to go beyond being data driven to media insight driven.Develop tools, systems and processes that empower media managers and elevate the global media team to identify opportunities within media data and scale across markets.Make Media the leading part of the marketing function for harnessing data and set a standard for other parts of marketing to aspire to, transferring insights and knowledge across geographies and functions.Build capabilities within media teams to future-proof careers and prepare for an evolving media landscape.Lead and manage the evolution of our media related taxonomies (Brand Experience and Audience).Utilize tools, systems and processes to manage and govern all media taxonomies and ensure consistency across 9 OUs.Enable best-in-class reporting through consistent and accurate taxonomy adoption across multiple domains.Work with agency and technology partners to improve adoption and drive time efficiencies.Lead use and application of data for Audience PlanningCollaborate with the Audience Planning team to enhance targeting through better use of campaign data and audience insights.Drive data integration for audience insight and activation across 1p, 2p and 3p, working with Media, digital and Martech teams.Ensure correct implementation of Activation Audience Taxonomy for market, OU, and Global reporting of Audiences.Develop use cases of MDL data and dashboards for Audience Planning teams and agency partners.Ensure accurate and consistent reporting of Audience Planning metrics for Marketing Transformation Office (MTO).Develop talent and inspire the network.Develop talent across marketing and upskill teams in the use and application of data in media.Share and implement best practices across zones and geographies.Collaborate closely with the broader Global Media Team, OU Media and Connections Teams, Platform Services, IT and Digital teams, plus agency partners.Be results, insight, and analytically driven, demonstrating passion for our Marketing Transformation journey.Experience & BackgroundStrong Media background in agency or client-side in a similar role (10 years), with experience in using and applying data.Highly analytical and data-driven, with the ability to use data to drive decision making.Results-oriented, displaying passion and creativity, able to challenge the status quo with a can-do attitude.Calm and patient, able to perform well under pressure.Experience in end-to-end marketing technology implementation projects.Solid awareness of leading martech solutions in Media, Digital, Ad Tech, Optimization / Tracking, Analytics, or Attribution.Good business acumen with an understanding of media processes and tools.Familiarity with data analytics and visualization tools, research protocols, and leading practices.Ability to manage multiple projects simultaneously and meet deadlines.Strong project management skills with agility in deliverables.Familiarity with statistical, digital tools, AI, and machine learning techniques.Effective participation in virtual teams across diverse geographies.Strong communication skills for sharing thought leadership and enhancing company reputation.Strong organizational skills and attention to detail.Strong analytical skills to track media data trends and identify future options.Ability to cope with ambiguity and drive change in a complex environment.Ability to develop people, with skills in coaching and mentoring.Position Details : Location : Atlanta, GeorgiaHybrid work schedule - 3 days per week in person and 2 days virtualIndividual contributor role - no direct reportsWhat We Can Do For YouIconic & Innovative Brands : Our portfolio represents over 200 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.Expansive & Diverse Customers : We work with a diversified group of customers including retail & grocery outlets, theme parks, movie theatres, and restaurants.Purpose Driven : Our purpose-driven approach empowers our people to protect the environment and communities we serve while delivering safe & quality products.Skills : Data Driven, Digital Management, Digital Reporting (Inactive), MarketingPay Range : $175,000 - $201,000Location(s) : United States of AmericaCity / Cities : AtlantaTravel Required : 26% - 50%Relocation Provided : YesJob Posting End Date : February 11, 2025Shift : Job Description Summary : The Global Media Data Strategy Director is a transformational leadership role in the Global Media function that sits within the Global Integrated Marketing Experiences (IMX) team. It combines strong influential skills with expertise leadership, and people leadership. This role represents an impactful and transformational opportunity for an individual expert that thrives in fast transforming environment, anchored in expertise knowledge, new AI & ML technologies experience and people leadership.This is an important position requiring both technical knowledge and business awareness, providing a challenging opportunity for a motivated individual to contribute to the strategic direction of the Global Media team. From this role the individual would gain critical influential and leadership experiences, transforming the way the company uses Media Data, impacting the Global Media community worldwide and day-to-day work ( >

120 people in Media roles across 9 Operating Unit’s (OUs) ), partnering with senior stakeholders in the Global Media team, OU teams and with our agency partners and generating a competitive advantage for the company to be recognized as the best marketing company in the world. This role has no direct reports.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Salary : $175,000 - $201,000