What are the responsibilities and job description for the Media Planner position at AKA NYC Limited?
Media Planner
AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art, &Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others.
We are looking for a Media Planner to shape and execute innovative multi-channel media plans. This role will contribute significantly to the success of high-profile campaigns. Reporting to the Head of Paid Media, the Media Planner is a full-time exempt position that is based in New York City.
WHAT YOU’LL DO:
- Collaborates with the paid media team for the planning and implementation of media campaigns, covering digital video & display, print, OOH, and email
- Monitor and optimize online programs to ensure effective pacing and performance
- Draft and issue Request for Proposals (RFPs) to media publishers
- Assist in evaluating media publisher proposals, engaging in Q&A sessions, and negotiating media placement and pricing
- Contribute to the development of campaign presentations and reporting materials
- Utilize campaign management, google analytics, and ad verification tools to analyze campaign performance
- Create, deploy, and accurately maintain insertion orders
- Keep creative spec sheets up to date
- Coordinate vendor meetings and manage scheduling as needed
- Stay informed of industry trends and developments related to media planning
WHO WE'RE LOOKING FOR:
- 2-4 years of experience in advertising/marketing, communications, media, or a related role
- Google Campaign manager experience required
- Excellent verbal and written communication skills
- Proficiency with Microsoft Office, PowerPoint, Excel, Word, and Outlook
- Demonstrated leadership skills with ability to work as part of a team and autonomously
- Self-starter who can take initiative, problem solve, and thrive in a fast-paced environment
- Meticulous attention to detail and accuracy
- Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories
- Capable of thriving in a fast-paced environment, managing multiple projects and campaigns simultaneously.
WHAT WE OFFER:
- A competitive salary between $62,500 - $65,000, commensurate with experience
- A generous PTO policy
- 1/2 day Summer Fridays
- 100% employer-paid healthcare for employees
- 100% employer-paid dental care for employees
- Flexible working hours
- Hybrid position: minimum three days per week in office
- WFA for set weeks during the year
- Training and Development fund per employee
- Paid parental leave to a maximum of 12 paid weeks
- Student loan repayment assistance (or tuition assistance) with years of service
- Paid sabbatical with years of service
- Pet-friendly office
A Note on Diversity and Inclusion
At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.
AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
Sound like a good fit? We’d love to hear from you!
Salary : $62,500 - $65,000
