What are the responsibilities and job description for the Mid-Market Product Marketing Manager for QuickBooks: position at Akraya?
Primary Skills : Marketing, Analytics, Strategy, Communication, Leadership (Expert, Advanced, Expert, Expert, Advanced)Contract Type : W2Duration : 6 monthsLocation : MTV (#LI-Hybrid)Pay Range : $84 -$89 Per Hour#LPJOB SUMMARY : Client is searching for a Mid-Market Product Marketing Manager to join our U.S. Marketing team for QuickBooks, focusing on disrupting the Small Business Mid-Market. This role is instrumental in creating and executing marketing plans derived from deep market, product, and customer insights to enhance the QuickBooks suite's position in the mid-market segment. Successful candidates will demonstrate the ability to manage both inbound and outbound marketing programs, champion the mid-market customer voice, and execute go-to-market (GTM) strategies that resonate with our target customers and deliver significant business impact.JOB RESPONSIBILITIES :
Develop and execute inbound and outbound product marketing programs, leveraging storytelling and data to drive impactful initiatives.Embed with sales teams to develop a deep understanding of customer needs and drive rapid-cycle learning agendas.Use consumer, competitive, and industry insights to identify opportunities for product differentiation.Collaborate across functions to build a revenue forecast and corresponding marketing plan.Co-own revenue targets with Mid Market sales teams, developing customer targeting and omni-channel demand strategies.
JOB REQUIREMENTS :
Proficient in analytics and data-driven decision-making.Exceptional communication and cross-functional leadership abilities.Deep understanding of the mid-market customer segment and its needs.
Industry Experience Required : Prior experience in SaaS, B2B marketing, particularly in roles supporting sales organizations, is highly preferable.ABOUT AKRAYAAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!Industry Leaders in IT StaffingAs staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!Join Akraya Today!Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Salary : $84 - $89
