Digital Marketing Manager

Responsibilities

• Plan and execute multi platform digital marketing campaigns.
• Own our brand messaging strategy and standards.
• Oversee email marketing and lead nurturing efforts.
• Plan and run conversion testing and other experiments.
• Own the use of our marketing technology platforms.
• Develop and execute an ongoing content promotion strategy.
• Act as our community manager on our social media accounts.
• Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
• Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
• Create landing pages and other conversion opportunities.
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
• Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
• Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
• Act as the owner of our website performance, with a focus on optimizing for search and user experience.
• Management of the marketing team on a daily basis, ensuring timely completion of staff deliverables and tasks.
• Weekly reporting on staff performance to leadership.

Skills and educational requirements Bachelor’s degree in marketing, communications, advertising, or a related field. Historical track record of success in a digital marketing role.
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• Exceptional project management skills, with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• Experience with marketing automation, email marketing, and other related platforms.
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Outstanding communication and interpersonal skills.

• Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.

THIS IS NOT A REMOTE POSITION BUT 100% IN OFFICE.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k) matching
• Employee discount
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 3 years (Preferred)

Language:

• Arabic or Urdu (Required)

Work Location: In person

Salary : $60,000