What are the responsibilities and job description for the Media Relations Specialist position at Alabama State University?
JOB
Alabama State University, Institutional Advancement, invites applications for the position of Media Relations Specialist. Under general supervision, this positions functions as a digital communications manager and professional responsible for developing and executing strategies to promote Alabama State University’s brand across various social media platforms and website, including creating content, engaging with audiences, analyzing data, and monitoring trends to achieve marketing goals, while aligning with the broader digital marketing strategy; essentially, to manage Alabama State University’s online presence specifically through social media channels.DUTIES AND RESPONSIBILITIES: Content creation-Designing and posting engaging content like text, images, videos across social media platforms.Community management-Responding to comments, messages, and managing interactions with followers. Campaign development-Planning and executing social media marketing campaigns to reach specific targets.Analytic and reporting-Tracking key metrics like reach, engagement, and conversions to measure campaign effectiveness.Trend analysis-Staying updated on emerging social media trends Brand consistency-ensuring brand voice and messaging are consistent across all social media platforms.Perform other duties as assigned
SUPPLEMENTAL INFORMATION
EEOC STATEMENT: It is the policy of Alabama State University to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. SUPPLEMENTAL INFORMATION: Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job. Federal law requires identity and employment eligibility verification on Form I-9 within three (3) business days of employment. All positions require the passing of a background check and some the passing of a drug screen.
Alabama State University, Institutional Advancement, invites applications for the position of Media Relations Specialist. Under general supervision, this positions functions as a digital communications manager and professional responsible for developing and executing strategies to promote Alabama State University’s brand across various social media platforms and website, including creating content, engaging with audiences, analyzing data, and monitoring trends to achieve marketing goals, while aligning with the broader digital marketing strategy; essentially, to manage Alabama State University’s online presence specifically through social media channels.DUTIES AND RESPONSIBILITIES: Content creation-Designing and posting engaging content like text, images, videos across social media platforms.Community management-Responding to comments, messages, and managing interactions with followers. Campaign development-Planning and executing social media marketing campaigns to reach specific targets.Analytic and reporting-Tracking key metrics like reach, engagement, and conversions to measure campaign effectiveness.Trend analysis-Staying updated on emerging social media trends Brand consistency-ensuring brand voice and messaging are consistent across all social media platforms.Perform other duties as assigned
SUPPLEMENTAL INFORMATION
EEOC STATEMENT: It is the policy of Alabama State University to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. SUPPLEMENTAL INFORMATION: Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job. Federal law requires identity and employment eligibility verification on Form I-9 within three (3) business days of employment. All positions require the passing of a background check and some the passing of a drug screen.
