What are the responsibilities and job description for the Digital Marketing & UI Specialist Job at Alan Gray LLC in Boston position at Alan Gray LLC?
Job Description
Job Description
About Us :
We are seeking a Digital Marketing & UI Specialist to enhance the user experience (UX / UI) of our SIMS platform while driving digital marketing initiatives that improve our website, SEO, lead generation, and overall marketing ROI.
This role will be focused on UI / UX improvements for our claims management platform (SIMS) as well on supporting digital marketing strategies to improve visibility and engagement.
Key Responsibilities :
UI / UX for SIMS Platform (50%)
- Lead UX / UI improvements for our SIMS e-billing platform, ensuring an intuitive and modern user experience.
- Work closely with product managers, developers, and end-users to refine workflows, optimize navigation, and enhance platform usability.
- Implement UI enhancements based on analytics, user feedback, and best practices in SaaS design.
- Conduct A / B testing, usability studies, and user behavior analysis to identify areas for improvement.
- Develop wireframes, prototypes, and mockups to communicate design updates effectively.
- Ensure mobile responsiveness and accessibility compliance across all UI components.
Digital Marketing & Lead Generation (50%)
Desired Qualifications & Skills :
Experience with claims management platforms or insurance / financial technology.
Experience with PPC campaigns, LinkedIn Ads, and B2B marketing automation.
Experience with multimedia tools (video editing, motion graphics, and content creation).
