What are the responsibilities and job description for the Vice President, Marketing - Alastin position at Alastin Skincare, Inc.?
Vice President, Marketing - Alastin
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Vice President, Marketing - Alastin
Apply locations Miami, Boston, Carlsbad
Time type : Full time
Posted on : Posted 3 Days Ago
Job requisition id : JR012481
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.
Job Title : Vice President, Marketing – Alastin
Location : US
Job Description
In addition to developing and building a talented, adaptable, strategic and high-performing team, the Head of Marketing will be accountable for developing and executing a comprehensive strategy that will drive brand awareness, market penetration, new product launches and accelerated sales growth across the entire Alastin portfolio. Strong partnership with VP of Sales, Channel Strategy & Loyalty, Professional & Industry Relations, Congresses, Portfolio / Pipeline and other cross-functional leaders. This position reports to the Head of Alastin, US.
Key Responsibilities
- Leads transformation of Alastin Brand and Team from small start-up to high performance, nimble and market leading brand.
- Leverages market data, intel, customer insights, field input and analytics to drive clear and cohesive strategy across Consumer and HCP segments and develops clear plans of action and Performance metrics across channels.
- Supports all marketing and promotional strategy and activities for HCP and Patients / Consumers; directs Brand strategy to be implemented through PR, Social, Digital, Loyalty and other channels.
- Works with Global to align on Brand direction, look and feel and approach as relevant and where appropriate.
- Develop comprehensive and aligned marketing plans, brand strategy and launch execution.
- Lead the development and execution of promotional offerings.
- Fosters a leadership culture, which attracts, develops and retains high caliber leaders.
- Reviews, oversees and approves all marketing strategic plans derived from corporate goals.
- Creates and executes plans working cross-functionally with partners in research and development, clinical, sales, financial planning, Loyalty, and Professional Relations.
- Owns marketing budget ensuring delivery of all activities within agreed budget.
- Has deep engagement with customers, sales force and strong presence in field and at key congresses and customer events.
- Directs and manages employees and the overall direction, coordination, approval and evaluation of this department.
- Other duties as assigned by management.
Skills & Qualifications
What we offer in return
You will be working for an organization that embraces diversity & inclusion. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.
Next Steps
Employer’s Rights :
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason.
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