What are the responsibilities and job description for the Head of Marketing position at Alcor?
ALCOR
isagrowing tech company that offers anall-in-one-place solution for tech product companies tobuild their software R&D centers from 0to100 developers inLATAM and Eastern Europe.
Our clients : Grammarly, BigCommerce, Ledger, Sift, People.аi, and many others.
We are looking for a
Head of Marketing.
REQUIREMENTS :
A deep understanding of
B2B marketing,
especially within the service tech sector
is a must.
Expertise in lead generation strategies, marketing automation, and pipeline management.
Profound understanding of
multichannel marketing
for B2B.
Experience in A / B testing and working with analytics tools like Google Analytics, Hotjar, Amplitude, and / or others.
Expertise in creating compelling and consistent messaging for target audiences.
Strong strategic thinking, analytical, and decision-making skills.
Exceptional communication and leadership abilities.
Experience
managing budgets and optimizing marketing ROI .
Residency on the East Coast of the USA
is a must
SCOPE OF DUTIES :
Develop and execute a
lead generation-focused marketing strategy .
Collaborate with the executive team to align marketing efforts with overall business objectives.
Identify and capitalize on market trends, competitor insights, and customer needs.
Strengthen the company's brand identity to support lead-generation efforts and ensure consistent messaging across all channels.
Leverage digital marketing channels to drive high-quality leads.
Use analytics and performance metrics to refine strategies and report on key marketing KPIs, with a focus on lead generation outcomes.
Collaborate closely with the Marketing Lead on strategy implementation.
Partner with cross-functional teams, including sales and operations, to ensure seamless execution of lead generation initiatives.
WHAT WE OFFER :
Focus on product tech companies with innovative projects and advanced technologies
Space for implementation of own ideas and opportunity to set up development process according to the personal vision
Opportunity to earn bonuses based on individual and company performance, recognizing your hard work and contributions to our success
Company stock options
IT Kit
Stable and long-term engagement
Remote work with the possibility of business travel paid for by the company
A warm atmosphere of young and proactive people
If you are interested in this position, please send your CV!
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