What are the responsibilities and job description for the Web Content Analyst position at Alderson Loop?

We are seeking a detail-oriented Marketing Content Analyst to join our team at a leading Fortune 500 investment firm. The ideal candidate will have a strong understanding of the marketing content lifecycle and be proficient in data analysis and content management tools. This role will involve leveraging data insights to recommend process improvements and streamline content strategies.

Key Responsibilities :

System Administration- Manage user accounts, permissions, and access levels within Seismic, Adobe Workfront and AEM Assets

Adds and removes users from platform
Metadata Management - Oversee taxonomy and metadata tagging of content in Seismic and DAM (AEM Assets)
Bulk tag updates within Seismic Library
Additions / Removals of new tags
Analysis on tag utilization and recommends opportunities for tag consolidation.

Workflow Optimization- Collaborate with stakeholders to analyze workflows and optimize processes within Adobe Workfront for efficiency and effectiveness

Document Management – Adds documents to Seismic Application

Uploading and Publish documents shared by shared services.

Customization- Customize Seismic LiveDocs and Adobe Workfront by creating custom fields (variables), forms, templates, and reports to meet specific business requirements.

Create new shared tables (copy from existing, and modify for new needs)

Create new data variables

Modify existing variables for changes (i.e. benchmark changes)

Modify variable format

Modify Seismic Profiles (govern and update rules, test, and publish)

Security and Compliance- Ensure the security and compliance of Seismic and Adobe Workfront by implementing best practices for data protection and user access control.

Adds new user groups

Completes user audits against gold source for proper organization, group assignments and access.

Documentation- Maintain documentation of configurations, processes, and best practices related to Seismic and Adobe Workfront administration.

Continuous Improvement- Stay updated on new features and updates released by Seismic and Adobe Workfront and identify opportunities for continuous improvement of the platform.

Data Intelligence – Contributes research and analyses related to data management processes such as the creation, consumption, assimilation, and / or destruction of data. Adheres to controls and is accountable for assigned project goal.

Create process to define scope of existing dashboards, collect requirements from stakeholders, recommend future dashboard design based on requirements.

Required Qualifications :

Bachelor’s degree or equivalent combination of education and relevant experience.

Strong understanding of the marketing content lifecycle, including creation, management, and distribution.

2 years of professional marketing experience (campaign management, traffic management, marketing project coordinator, etc)

Proficiency in Microsoft Office Suite, with intermediate to advanced skills in MS Excel and MS PowerPoint.

Experience with the Adobe platform

Preferred Qualifications :

Previous experience in the financial industry or a corporate marketing environment.

Familiarity with Seismic Sales Enablement tools is a plus.

Experience with Adobe Workfront and AEM Assets Cloud.

Work Environment :

This position is based in Owings Mills, MD until May then move to downtown Baltimore, MD in May. The role offers a dynamic and engaging workplace, with opportunities for professional growth and development.

Salary range - $60,000 - $75,000

Salary : $60,000 - $75,000

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