Senior Paid Media Specialist

Are you a paid media powerhouse ready to drive high-performance digital campaigns at scale?

Can you build, launch, and optimize high-intent, high-spend Google Search campaigns that deliver top-quality leads efficiently?

Do you have the expertise to execute manual bidding strategies, leverage audience segmentation, and dynamically shift budgets based on real-time market conditions?

Final question: When faced with a challenge, do you get excited or run away?

IMPORTANT: TO APPLY

• If you have any questions, please email recruit@crisp.co only.
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At Alexander Shunnarah Trial Attorneys, our mission extends beyond just winning cases—we’re delivering justice, providing unparalleled client service, and building a dominant legal brand that drives real impact. Founded on principles of passion, purpose, and an unwavering commitment to justice, we have rapidly expanded our presence nationwide, achieving life-changing results for our clients. With a team dedicated to fighting for the rights of the injured and a firm generating nine-figure revenue, we move fast, make data-backed decisions, and leverage cutting-edge technology to maximize efficiency and scale aggressively. Our trajectory continues upward as we expand our impact and redefine what’s possible in the legal industry.

We are seeking a Senior Paid Media Specialist to spearhead high-spend, high-intent campaigns that drive client acquisition at scale. This role is for a proven Google Ads expert who knows how to manually bid, optimize for lead quality, and adjust strategy dynamically in response to market conditions. If you're a results-driven specialist who thrives in a high-performance environment, we want you on our team.

What You’ll Do:

Paid Media Strategy & Execution:

• Build, launch, and optimize high-intent Google Search campaigns to drive maximum lead quality and conversion efficiency.
• Implement manual bidding strategies to maintain competitive positioning while lowering cost per acquisition (CPA).
• Execute retargeting and audience segmentation strategies across Google Display, YouTube, and Meta to re-engage high-value prospects.
• Adjust budgets and bids dynamically based on search volume trends, competitive shifts, and firm intake needs.

Lead Nurturing & CRM Integration:

• Collaborate with automation specialists to align paid campaigns with HubSpot lead nurturing for higher case conversion rates.
• Ensure seamless integration between paid media efforts and the firm's intake process to maximize ROI.

Data-Driven Performance Optimization:

• Analyze search term reports, audience behaviors, and conversion paths to refine targeting and improve lead quality.
• Track CPA, ROAS, and other key performance indicators (KPIs) to continually improve campaign efficiency.
• Stay ahead of industry trends and leverage AI and automation where applicable to scale results.

What We’re Looking For:

Experience & Skills:

• Expertise in Google Search Ads for high-spend, high-intent lead generation campaigns.
• Proven success with manual bidding strategies (not reliant on Smart Bidding alone).
• Strong knowledge of retargeting and audience segmentation across Google Display, YouTube, and Meta.
• Experience integrating campaigns with HubSpot or similar CRMs for lead tracking and nurturing.
• Ability to pivot quickly based on market conditions and adjust strategy in real time.
• Analytical and data-driven, with a proven track record of optimizing CPA, ROAS, and lead quality.

Cultural Fit:

• A high-performance, results-driven mindset.
• Thrives in a fast-paced, high-growth environment.
• Strong sense of ownership, accountability, and urgency.
• Innovative problem solver with a bias for action.

Why You Should Work Here:

Dynamic Pace:

• We move fast. We optimize relentlessly. We drive results.

Growth & Evolution:

• Be a key player in a scaling business where your expertise will shape how we win in the paid media space.

Culture of Performance:

• We are data-obsessed, competitive, and relentless in our pursuit of excellence.

Autonomy & Innovation:

• If you have an idea to improve efficiency or scale results, we give you the freedom to test, iterate, and make it happen.

Continuous Improvement:

• We don’t settle. We optimize, refine, and innovate—because standing still is not an option.

Benefits & Perks:

• Comprehensive medical, dental, and vision coverage
• Supplemental insurance options
• Disability insurance coverage
• Paid maternity leave
• Paid holidays and 15 days of paid time off (PTO)
• Paid inclement weather days
• Support System for Legal Questions
• Holiday Parties

Join Our Team:

At Alexander Shunnarah Trial Attorneys, the Senior Paid Media Specialist role is more than just managing ads—it’s about scaling a dominant legal brand, driving high-impact results, and shaping the future of legal marketing.

If you’re ready to step into a pivotal role at a fast-growing, high-performance firm and make a measurable impact, we invite you to apply today.